Job Description
COMPANY DESCRIPTION Aptech Computer Education, the IT education brand of Aptech Limited, is a pioneer in technology training, established in 1986. With a global network of centers, Aptech has trained over 6.5 million students in a wide range of IT and professional programs, from foundational courses to advanced specializations. The organization partners with leading IT companies such as Microsoft, Google, and Red Hat to deliver vendor-certified courses. In Pakistan, Aptech operates centers across major cities including Karachi, Lahore, Faisalabad, and Rawalpindi, offering software, hardware, and networking academies. Aptech also focuses on employability by providing placement assistance, workplace skills training, job fairs, and campus recruitment initiatives.
ROLE DESCRIPTION The Digital Marketing Faculty role is a full-time, on-site position based in Karachi. The faculty member will design and deliver lectures, workshops, and practical sessions on core and advanced digital marketing topics, ensuring students gain both theoretical understanding and hands-on skills. Daily responsibilities include preparing lesson plans, updating course materials to reflect current industry trends, assessing student performance, and providing constructive feedback. The role involves mentoring students on real-world projects, guiding them on career pathways in digital marketing, and collaborating with colleagues to enhance the curriculum. The faculty member will also participate in academic meetings, support examination processes, and contribute to initiatives that strengthen student employability and industry relevance.
QUALIFICATION Candidates should possess strong Market Research and Research skills to teach data-driven marketing decision-making.
- Candidates should possess knowledge of Consumer Behavior to explain audience insights and customer journey concepts.
- Candidates should possess Marketing and Marketing Management skills to cover strategic planning, branding, and campaign execution.
- Relevant teaching or training experience in digital marketing or a related field is highly beneficial.
- Advanced understanding of key digital channels (SEO, SEM, social media, email marketing, content marketing, analytics) is preferred.
- Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related discipline is desirable.
- Strong presentation, classroom management, and communication skills, with the ability to engage diverse learners.
- Ability to design practical assignments, assess learning outcomes, and adapt teaching methods to different skill levels.