General Manager Sales Marketing

**Position Summary** The General Manager is responsible for leading the national sales, marketing, and business development strategy for the 4\*4 vehicle line. This role is a strategic leadership position focused on achieving aggressive sales targets, expanding market share in the LCV/Pickup segment, and elevating brand positioning through data\-driven marketing and a high\-performing dealer network. **Key Responsibilities** **1\. Sales Strategy \& Execution** * Develop and implement national sales strategies to achieve monthly and annual targets. * Drive growth across Retail, Corporate Fleet, and Institutional/Government segments. * Manage pricing strategies and sales incentives to remain competitive while protecting margins. * Lead Sales \& Operations Planning (S\&OP) to ensure inventory alignment with market demand. **2\. Marketing \& Brand Management** * Oversee the 360\-degree marketing calendar, including digital performance marketing, ATL/BTL, and product launches. * Reposition the 4\*4 brand as both a "rugged workhorse" and a "premium lifestyle" vehicle. * Manage agency relationships to ensure high\-quality creative output and optimal media spend. **3\. Dealer Network \& Business Development** * Expand and professionalize the dealer network; ensure compliance with 3S (Sales, Service, Spare Parts) standards. * Implement dealer training programs to improve conversion rates and customer handling. * Identify and penetrate new market segments, including NGOs, construction, and agricultural sectors. **4\. Leadership \& Financial Control** * Manage the Sales \& Marketing P\&L, ensuring high ROI on promotional spending. * Lead and mentor a high\-performance team, setting clear, data\-driven KPIs. * Analyze competitors' moves and provide "Voice of Customer" feedback to improve the product. **Qualifications \& Experience** * **Education:** Master's degree in Business or Engineering (MBA from a reputable institution is preferred). * **Experience:** 12–15\+ years in Automotive Sales \& Marketing, with at least 5 years in a senior leadership role. * **Segment Expertise:** Proven track record in the Pickup (LCV) or SUV segment is highly desirable. * **Technical Savvy:** Experience with CRM systems and digital lead management funnels.