Director, Inside Sales - Canada

**Role:** Director, Inside Sales – Canada **Location:** Mississauga, ON \- Hybrid, 1\-2 days onsite **Salary:** 160k base \+ bonuses (220K\+ OTE) **Your New Company** Join a 100\+ year\-old, employee\-owned leader in technology distribution, delivering end\-to\-end solutions across the SMB and consumer markets. With a strong reputation for service excellence, this organization partners with resellers, retailers, and vendors to drive growth and innovation across Canada. You’ll be part of a collaborative, people\-first culture where long\-tenured teams, shared ownership, and continuous development are core to success. The organization is also deeply committed to community engagement and sustainable business practices. **Your New Role** As Director, Inside Sales – Canada, you will be responsible for leading and scaling the inside sales function across the Canadian business. This is a highly visible leadership role focused on driving revenue growth, operational excellence, and market share expansion across a large partner ecosystem. You will lead a team of inside sales and support managers, overseeing outbound sales execution, customer engagement, and performance management across multiple segments including SMB, mid\-market, NSP, and consumer. Key responsibilities include: * Driving revenue, margin, and product mix performance while owning key P\&L levers * Leading segmentation and coverage models across diverse customer segments * Managing productivity metrics including outbound activity, utilization, profit per FTE, and pipeline performance * Establishing a disciplined approach to CRM pipeline management, forecasting, and sales execution * Leading go\-to\-market strategies to increase market share across 4,000\+ Canadian partners * Acting as a senior cross\-functional leader across sales, marketing, operations, and vendor teams * Driving operational improvements, including systems, tools, and process enhancements (including AI\-enabled solutions) * Ensuring best\-in\-class customer SLAs and support experience * Participating in budgeting, forecasting, and strategic planning cycles * Serving as a “chief coach” aligned to a people\-first development philosophy, mentoring and growing talent across the organization **What You’ll Need to Succeed** To be successful in this role, you will bring a strong blend of sales leadership, operational rigor, and industry experience: * 5\+ years of leadership experience managing inside sales or sales support teams * Experience within technology distribution, VAR, MSP, telecom, or adjacent ecosystems * Proven track record of managing large teams and driving performance against revenue and margin targets * Strong understanding of CRM\-driven sales environments, pipeline management, and forecasting discipline * Experience influencing product mix, portfolio strategy, and overall P\&L outcomes * Demonstrated ability to build and execute go\-to\-market strategies * Strong analytical mindset with experience leveraging performance data to drive improvements * Experience working cross\-functionally with sales, marketing, vendor, and operations teams * Bachelor’s degree preferred Exposure to Pro AV, digital signage, telecom, or MSP business units is considered a strong asset. **What You’ll Get in Return** * Competitive executive\-level compensation package * Comprehensive benefits including Health, Dental, Life, and Vision * RRSP matching program * Generous Paid Time Off * Gym membership reimbursement * Work\-from\-home reimbursement * Employee purchase program * Tuition assistance and continuous learning support * The opportunity to lead within a highly stable, employee\-owned organization with a strong culture of tenure and internal growth **What You Need to Do Now** If you’re a proven inside sales leader within the technology distribution ecosystem and are looking for a high\-impact leadership opportunity, apply now or reach out directly for a confidential discussion.