Sales Manager

**Field Sales Operations Manager – FMCG** We are partnering with a high\-growth FMCG business in the UAE to appoint a **Field Sales Operations Manager** who will take ownership of execution excellence across the market. This role is critical in bridging strategy with on\-ground delivery, ensuring consistent, high\-quality sales performance across all channels. **Key Responsibilities** **Own Field Execution Excellence** Take full accountability for in\-market execution, ensuring sales plans translate into disciplined, high\-impact activity across all territories. **Distributor \& Channel Performance** Lead distributor partnerships end\-to\-end — from forecasting and stock management to driving sell\-out performance and expanding market reach across modern and traditional trade. **Lead \& Elevate Sales Teams** Manage, coach, and develop a team of field sales professionals, building a high\-performance culture focused on accountability, consistency, and results. **Optimize Route\-to\-Market Strategy** Continuously refine territory design, coverage models, and route planning to maximize productivity, reduce inefficiencies, and unlock new growth pockets. **Drive Data\-Led Performance** Own sales performance tracking — leveraging KPIs such as distribution, strike rate, and sales productivity to generate insights and course\-correct in real time. **In\-Store Execution \& Visibility** Ensure best\-in\-class shelf presence, planogram adherence, and promotional execution across key accounts and retail outlets. **Trade Activation \& Growth Initiatives** Plan and execute trade marketing activities, promotions, and campaigns that accelerate sell\-through and strengthen brand presence. **Market Intelligence** Act as the “eyes and ears” of the business — feeding back competitor activity, pricing movements, and customer insights to inform commercial strategy. **Governance \& Controls** Ensure full compliance with internal processes, credit controls, and reporting standards across all field operations. **Candidate Profile** * Minimum **10\+ years’ experience** within FMCG, ideally from a multinational environment * Proven track record managing **field sales teams and distributor networks in the UAE/GCC** * Strong understanding of **route\-to\-market models across modern \& traditional trade** * Highly analytical with the ability to translate data into actionable insights * Hands\-on leadership style with a focus on execution and accountability 35K AED per month