National Account Manager, Natural & Specialty

Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first\-of\-its\-kind creatine gummy and scaling rapidly into a high\-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category. Reporting into the SVP of Retail Sales, you will partner closely with senior leadership, brokers, and cross\-functional teams across marketing, operations, and planning. This is a high\-impact, highly visible role with direct ownership of some of Create's most important retail relationships. This role is for someone who: * Thinks like an owner and operates like a quarterback — fully accountable for their accounts end\-to\-end * Builds real relationships with buyers and earns their trust over time * Is equally comfortable in a line review and a broker performance conversation * Turns distribution into velocity and data into action * Wants to grow with a brand that's moving fast and winning **What You'll Do** **Retail Relationship Ownership** * Serve as the primary point of contact for Sprouts, GNC, Vitamin Shoppe, and Wegmans * Build strong, trusted relationships with buyers and key stakeholders * Expand into additional accounts and channels over time **Business Performance \& Growth** * Own the full P\&L across your accounts * Drive revenue, distribution, and velocity through thoughtful planning and execution * Lead line reviews, resets, and promotional strategies that deliver results **Broker Management** * Manage broker partners as an extension of your team * Set clear expectations, ensure accountability, and drive execution at shelf **Trade Spend \& Promotional Strategy** * Plan, allocate, and optimize trade spend * Evaluate ROI and continuously refine promotional strategies to improve performance **Forecasting \& Cross\-Functional Alignment** * Own account\-level forecasting and partner cross\-functionally to ensure alignment with supply chain and inventory planning * Partner closely with Marketing, Operations, and Planning to bring retailer\-specific programs to life **Analytics \& Storytelling** * Use data to understand performance and identify opportunities * Translate insights into clear, compelling narratives that influence buyers and internal stakeholders **Requirements** * 4\+ years of experience in CPG sales or retail account management * Experience working with Natural or Specialty retailers (Sprouts, GNC, Vitamin Shoppe, Wegmans, Whole Foods, etc.) * Strong commercial instincts with the ability to manage a business end\-to\-end * Comfortable owning relationships and representing the brand directly with buyers * Analytical thinker who can turn data into action * Highly organized and detail\-oriented with strong follow\-through **Nice to Have** * Existing relationships with key buyers in Natural or Specialty * Experience in supplements, wellness, beauty, or food \& bev CPG * Broker management experience * Familiarity with KeHE and UNFI * Experience in a high\-growth or emerging brand environment **Benefits** * Competitive compensation and equity * Fully\-paid health, dental, and vision insurance * 401K program * Remote, with regular travel expected