Director, Sales - Target

Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first\-of\-its\-kind creatine gummy and scaling rapidly into a high\-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category. Reporting into the SVP of Retail Sales, you will partner closely with senior leadership, brokers, and cross\-functional teams across marketing, operations, and planning. This is a high\-impact, highly visible role with direct ownership of some of Create's most important retail relationships. **What You'll Do:** * Full ownership of the Target business end\-to\-end, including buyer relationships, line reviews, forecasting, promotional planning, trade management, and customer P\&L * Development and execution of omni\-channel strategy across in\-store and Target.com to drive total account performance * Broker leadership, ensuring best\-in\-class execution while maintaining direct ownership of the relationship and strategy * Building and delivering compelling, data\-driven business reviews to Target buyers * Cross\-functional partnership with shopper marketing to develop and execute activation plans that drive velocity both in\-store and online * Structured account planning including volume forecasting, promotional ROI, and distribution expansion strategy * Acting as a core commercial leader, partnering directly with the SVP of Retail and contributing to overall retail strategy **Requirements** * 5\+ years of CPG retail sales experience with direct ownership of the Target account * Deep understanding of Target's systems, cadence, and buyer expectations — with firsthand experience managing the relationship * Proven ability to manage and lead broker partners while maintaining full ownership of the business * Strong understanding of Target.com and omni\-channel retail dynamics * Solid grasp of account P\&L, promotional strategy, and retail math * Track record of driving both distribution gains and velocity at a major mass retailer **Nice to Have** * Experience at a high\-growth supplement, wellness, beauty, or food \& bev brand * Familiarity with Wegmans or other premium grocery accounts * Existing relationships within major broker networks * Experience scaling a brand from early retail entry to meaningful velocity and productivity **Benefits** * Competitive compensation and equity * Fully\-paid health, dental, and vision insurance * 401K program * Location: Minneapolis preferred; open to remote with frequent travel