Industry Sales Manager

JOB PURPOSE

The Industry Sales Manager is responsible for managing an industry-specific portfolio of advertising clients, driving revenue growth through strategic account management and new business acquisition. The role focuses on developing strong relationships with media agencies, advertisers, and key decision-makers while identifying opportunities to expand advertising partnerships and deliver high-performing digital advertising solutions.

KEY RESPONSIBILITIES

• Develop and execute a comprehensive sales strategy to achieve or exceed revenue and growth targets for the assigned industry.
• Identify and pursue new business opportunities by building and managing a pipeline of prospective advertisers and agency partners.
• Build strong relationships with media planners, buyers, and senior stakeholders within advertising agencies and client organizations.
• Manage the full sales cycle, including prospecting, pitching, negotiating, closing, onboarding, and account growth.
• Maintain strong relationships with existing clients to maximize retention, repeat business, and long-term revenue opportunities.
• Develop in-depth knowledge of digital advertising products and stay informed on industry trends, competitor activities, and emerging opportunities.
• Prepare compelling media proposals, presentations, and campaign recommendations tailored to client objectives.
• Monitor campaign performance, provide strategic recommendations for optimization, and present post-campaign insights to clients.
• Deliver accurate weekly and monthly sales forecasts, pipeline updates, and performance reports to management.
• Collaborate with internal teams to ensure successful campaign execution and an exceptional client experience.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE, SKILLS \& ATTRIBUTES

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field is preferred.

Experience

• Minimum 4 years of experience in advertising or media sales, with at least 2 years in digital or online advertising.
• Minimum 2 years of experience working with clients within the real estate sector.
• Experience using CRM platforms such as Salesforce is an advantage.
• Experience with advertising platforms such as Google Ad Manager is a plus.

Knowledge

• Strong understanding of the digital advertising ecosystem, including display advertising, programmatic advertising, SEM, PPC, and other online marketing solutions.
• Good understanding of media planning, campaign execution, and performance analysis.

Skills

• Excellent sales, negotiation, and presentation skills.
• Strong relationship-building and stakeholder management abilities.
• Proficiency in Microsoft PowerPoint, Excel, Google Slides, and Google Sheets.
• Strong analytical skills with the ability to interpret campaign performance and provide data-driven recommendations.
• Excellent verbal and written communication skills.

Attributes

• Results-driven with a strong commercial mindset.
• Self-motivated and proactive with the ability to work independently.
• Highly organized with excellent time management skills.
• Resilient, adaptable, and comfortable working in a target-driven sales environment.
• Demonstrates a high level of professionalism, accountability, and customer focus.