Job Description
About the Company
Blue Light Card is the UK's leading discount and benefits platform dedicated to supporting the real-life heroes who serve their communities, including healthcare workers, emergency services, teachers, social care professionals, and the armed forces. Since its launch, the company has grown rapidly by providing exclusive discounts, innovative products, and exceptional member experiences. Blue Light Card promotes a collaborative, inclusive, and data-driven culture where innovation and continuous improvement are at the heart of everything they do.
About the Role
As a
Data Scientist – Decision Sciences
, you will develop and improve machine learning models that enhance member retention, engagement, and lifetime value. Working closely with CRM Lifecycle, Product, Marketing, and Analytics teams, you will analyze customer behavior, build predictive models, evaluate existing data pipelines, design forecasting models, conduct A/B testing, and provide data-driven recommendations that influence business strategy. This hybrid position combines technical data science expertise with business collaboration to improve customer experience and organizational decision-making.
Qualifications
- Significant experience as a Data Scientist.
- Background in marketing analytics, e-commerce, loyalty, or membership-based businesses.
- Strong proficiency in Python for machine learning and data analysis.
- Advanced SQL skills with experience using dbt.
- Experience building predictive machine learning models.
- Strong knowledge of statistical analysis, regression, causal inference, and experimental design.
- Experience with A/B testing and holdout experiments.
- Knowledge of MLOps practices and model deployment pipelines.
- Experience collaborating with CRM or lifecycle marketing teams.
- Familiarity with Customer Lifetime Value (CLV) models such as BG/NBD, Pareto/NBD, or similar is desirable.
Skills
Technical Skills
- Python
- SQL
- dbt
- Machine Learning
- Predictive Analytics
- Customer Retention Modeling
- Churn Prediction
- Customer Lifetime Value (CLV) Modeling
- Marketing Analytics
- Forecasting Models
- Marketing Mix Modeling
- Statistical Analysis
- Regression Analysis
- Causal Inference
- Experimental Design
- A/B Testing
- Data Visualization
- Dashboard Development
- MLOps
- Model Deployment Pipelines
- CRM Analytics
- Data Pipeline Evaluation
Soft Skills
- Analytical thinking
- Problem-solving
- Business acumen
- Communication with technical and non-technical stakeholders
- Collaboration and teamwork
- Critical thinking
- Data storytelling
- Attention to detail
- Decision-making
- Stakeholder management
- Innovation mindset
- Adaptability
- Continuous learning
Equal Opportunity Employer
Blue Light Card is an equal opportunities employer committed to building a diverse and inclusive workplace where everyone feels valued and respected. Employment decisions are based solely on qualifications, skills, experience, and business needs, without discrimination based on race, ethnicity, gender, age, disability, religion, sexual orientation, gender identity, or any other characteristic protected under applicable law.