Dragan Sojic

- Owned UX and visual design for an iGaming affiliate platform, from concepts and user flows through high-fidelity UI and implementation. - Designed engaging user journeys, interfaces and interactions balancing usability, visual quality and business goals. - Established design standards, reusable components and scalable patterns across products and markets. - Created wireframes, interactive prototypes and high-fidelity designs in Figma. - Worked closely with Product, Engineering and Business teams to refine concepts and ensure design fidelity during implementation. - Used AI tools to explore concepts, generate design directions and accelerate the creative workflow.

- Led UX/UI design across multiple iGaming products, taking concepts from early exploration through final UI and delivery. - Designed user flows, feature interactions, information architecture, wireframes and interactive prototypes. - Created visually engaging interfaces focused on usability, engagement and conversion. - Developed reusable UI patterns and contributed to consistent design standards across products. - Collaborated with Product and Engineering teams throughout the design and implementation process. - Used research, analytics and usability testing to refine experiences and improve product decisions.

- Led the UX/UI redesign of VegasSlotsOnline.com, creating a clearer, more engaging and trustworthy gaming experience. - Designed complete user journeys, navigation, interfaces, feature concepts and interactive prototypes. - Created visual solutions that balanced usability, engagement and commercial objectives. - Introduced research-driven UX practices into an agile design process. - Collaborated with developers and stakeholders to ensure accurate implementation of final designs.

- Redesigned SaaS products for small and medium-sized businesses, combining UX and visual design. - Created user flows, wireframes, prototypes and final interfaces for new product features. - Worked closely with development teams to translate complex requirements into intuitive experiences.

- Led visual direction across digital products, branding and marketing campaigns. - Developed visual concepts, layouts and design systems across multiple projects. - Managed creative projects and mentored designers while maintaining high visual standards.