AJAYI MARVELLOUS IRETIAYO

AJAYI MARVELLOUS IRETIAYO

Email Marketing & Marketing Automation Specialist at Freelance

Nigeria • 0 connections
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About
Results-driven Email Marketing & Marketing Automation Expert with hands-on experience helping businesses grow through high-converting email campaigns, automated customer journeys, CRM management, audience segmentation, and lead nurturing. Successfully completed 50+ email marketing projects for clients across multiple industries, building automated workflows, newsletters, landing pages, signup forms, and conversion-focused email sequences.
Experience
Email Marketing & Marketing Automation Specialist

Freelance

January 2023 - Present

Current

- Successfully completed 50+ email marketing and automation projects for businesses across multiple industries. - Built automated email workflows using Klaviyo, MailerLite, Brevo, HubSpot, GoHighLevel, and Omnisend. - Designed welcome series, abandoned cart flows, lead nurturing campaigns, post-purchase sequences, re-engagement campaigns, and promotional email automations. - Created responsive newsletters, landing pages, signup forms, and popups that increased subscriber growth. - Managed customer segmentation to deliver personalized email experiences based on customer behavior. - Configured automation triggers, tags, groups, custom fields, and workflow conditions. - Assisted businesses with email list management, subscriber imports, and CRM organization. - Optimized email campaigns through A/B testing, performance analysis, and reporting. - Improved email deliverability through proper authentication practices, list hygiene, and campaign optimization. - Collaborated with business owners to develop email marketing strategies that supported customer retention, lead generation, and increased sales.

Education
Bachelor of Science (B.Sc.)

Unknown

January 2020 - January 2024

Field: Business Administration

Skills
Advanced
A/B Testing Audience Segmentation Brevo Campaign Analytics & Reporting Conversion Optimization CRM Management Customer Journey Mapping Customer Retention Strategies Email Campaign Management Email Copywriting Email Deliverability Email Marketing Strategy GoHighLevel HubSpot Klaviyo Landing Page Creation Lead Generation Lead Nurturing Campaigns List Management MailerLite Marketing Automation Newsletter Design Omnisend Signup Form & Popup Design
Contact Information
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  • Location
    Nigeria
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