VP Group Sales Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP Group Sales Manager based in Canada.

This is a senior commercial leadership role responsible for driving national revenue growth across a high-performing sales organization focused on retail media, in-store marketing, and digital incentive solutions. You will lead and develop a team of sales professionals accountable for expanding relationships with both existing and new clients, including strategic enterprise accounts. The role sits at the intersection of leadership, strategy, and hands-on commercial execution, requiring strong presence with senior-level decision makers. You will shape how advertisers engage with integrated retail media ecosystems that connect consumers across the full shopping journey. This is a highly visible leadership position within the Canadian market, contributing directly to overall business growth and market expansion. You will operate in a fast-paced, data-driven environment where innovation, client outcomes, and revenue performance are central priorities. The role is ideally suited to a leader who thrives on building teams, scaling business impact, and driving consistent year-over-year growth.

Accountabilities

• Lead and drive sustained, above-market revenue growth across the Canadian sales organization.
• Manage and develop a high-performing sales team focused on acquiring new clients and expanding existing accounts.
• Build and strengthen long-term relationships with senior-level decision makers across key advertiser categories.
• Identify, pursue, and close new business opportunities, including high-growth verticals such as CPG, adult beverage, and pharmaceuticals.
• Develop client-centric advertising solutions leveraging in-store media, digital incentives, and omnichannel retail capabilities.
• Partner with internal teams (marketing, insights, digital strategy, operations, finance) to design compelling, data-driven client proposals.
• Maintain disciplined forecasting, pipeline management, and performance reporting to senior leadership on a weekly basis.
• Ensure consistent execution of sales strategies aligned with revenue targets and market growth objectives.
• Coach, mentor, and develop team members to elevate overall sales capability and performance.
• Continuously refine go-to-market strategies based on market trends, client feedback, and competitive dynamics.

Requirements

• Proven track record of delivering consistent revenue growth in advertising, media, retail marketing, or CPG-related industries.
• Demonstrated success leading and scaling high-performing sales teams in a competitive, target-driven environment.
• Strong ability to engage and influence senior-level decision makers and enterprise clients.
• Experience building strategic, data-driven sales proposals and customized client solutions.
• Highly results-oriented leader with strong business acumen and commercial judgment.
• Strong analytical skills with proficiency in Excel, PowerPoint, and CRM systems.
• Ability to operate independently while managing complex sales cycles and team performance.
• Strong communication and presentation skills with executive presence.
• University degree required.
• Self-starter with high energy, resilience, and a strong bias for action.
• Experience in advertising sales or CPG industry strongly preferred.
• Strong intellectual curiosity and passion for business development and market growth.

Benefits

• Competitive executive-level compensation package aligned with experience and performance.
• Comprehensive health, dental, and vision insurance coverage.
• Remote-based role with flexibility across Canada (Greater Toronto Area or Greater Montreal Area preferred).
• Opportunity to lead a national sales organization in a high-growth, innovation-driven environment.
• Strong exposure to senior leadership and strategic decision-making.
• Performance-driven culture with significant ownership over revenue outcomes.
• Opportunity to shape go-to-market strategy within a leading retail media ecosystem.
• Dynamic, fast-paced environment with strong career growth potential.

How Jobgether Works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.