Job Description
ARE YOU READY TO JOIN PTCL?
We are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation \& Change Management.
*PTCL actively cultivates an inclusive \& diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability* .
PTCL Vision \& Values:
With a clear vision to become the largest technology player driving the digital transformation of Pakistan, PTCL is guided by a set of our unified core values:
- Be Resilient
- Think Big
- Win Every Battle
- Value Success
IN THIS ROLE YOU WILL
Lead PTCL's integrated employer branding, talent intelligence and analytics agenda to strengthen the organization's positioning as an employer of choice across Pakistan's telecom and technology landscape. Own and evolve the Employee Value Proposition (EVP) across talent-facing touchpoints, while using market intelligence, digital analytics and AI-enabled tools to understand talent behavior, sharpen audience targeting and improve attraction outcomes. Partner with Talent Acquisition, HR, Corporate Communications and Business teams to translate data and external talent-market insights into actionable strategies that enhance candidate experience, employer reputation and access to critical talent.
HOW CAN YOU EXPRESS YOUR TALENT
- Develop and execute an integrated employer branding, talent intelligence and analytics strategy aligned with PTCL's people and business priorities.
- Own, articulate and continuously evolve PTCL's Employee Value Proposition (EVP), ensuring consistent activation across internal and external talent channels.
- Lead PTCL's employer brand presence across professional and digital platforms, including LinkedIn, ensuring content, campaigns and engagement are relevant, differentiated and on-brand.
- Design and execute data-led recruitment marketing campaigns for critical, niche and high-volume talent segments, using audience segmentation and channel performance insights to improve reach and conversion.
- Build a talent intelligence capability covering talent availability, competitor hiring activity, skills trends, candidate preferences, location insights and external market movements to support workforce and hiring decisions.
- Develop and maintain employer brand and talent acquisition dashboards covering reach, engagement, sentiment, source quality, candidate conversion, cost effectiveness and employer reputation, translating insights into clear actions for P\&O leadership.
- Leverage AI-enabled tools and digital analytics for content optimization, social listening, audience segmentation, campaign personalization and insight generation, with appropriate governance and responsible use.
- Lead PTCL's campus and early-career engagement strategy, including priority university relationships, career fairs, internship branding and student ambassador programs, informed by talent-market data.
- Partner with Talent Acquisition and HR Business Partners to strengthen the end-to-end candidate experience from attraction and application through selection and onboarding.
- Build employee advocacy and storytelling programs that authentically showcase PTCL's culture, careers, leadership and employee experiences to priority talent audiences.
- Collaborate with Corporate Communications and relevant business teams to ensure employer brand narratives remain aligned with PTCL's corporate identity, strategic priorities and values.
- Benchmark employer brand performance, talent-market trends, competitor positioning and emerging practices in talent marketing, analytics and AI to keep PTCL's approach contemporary and differentiated.
WHAT YOU NEED TO BE SUCCESSFUL
Qualification
- Bachelor's degree in Human Resources, Marketing, Communications, Business Analytics or a related field. Master's degree preferred.
Experience
- 7-10 years of relevant experience across employer branding, talent marketing, talent acquisition analytics, talent intelligence or HR communications, preferably within telecom, technology or a large-scale corporate environment.
- Demonstrated exposure to digital analytics, performance dashboards, social listening and AI-enabled marketing or analytics tools is preferred.
*PTCL family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.*