Senior Associate, E-Commerce

S'more about the team

The Pets Table is the newest addition to the HelloFresh family of brands and is on a mission to reimagine pet food, one bowl at a time. We launched in summer of 2023 but are already one of the fastest growing pet food brands in the US!

We believe there’s a better way to feed our good boys and girls. A way that gives every pet - the long-haired, the short-legged, and the spotted alike - a seat at the table, with healthy recipes developed with vets and made from wholesome ingredients that humans trust.

We’re incubated within the HelloFresh Group meaning we have the space to operate as a start up whilst also having the many benefits of being part of a larger organization. We’re looking to scale rapidly as an omnichannel brand, to disrupt the pet food industry and to help paw-rents improve their furry family members’ well being.

This role sits within the Growth Marketing team, reporting to the Associate Director of Business Development, and is a perfect fit for an entrepreneurial E-Commerce expert to support our expansion into the Canadian market via Amazon and Chewy. Highly analytical, organized with the ability to influence and being agile in a fast and ever-changing startup environment, you will contribute to driving our growth with Canadian retail partners while helping with our established US retail business.

Lettuce share what this role will be responsible for

• Manage the day-to-day operations of Amazon and Chewy in Canada  — handling end-to-end setup of all new SKUs, catalog completion, management, merchandising and technical troubleshooting while supporting the US marketplaces as required to drive sales
• Recommend, set up and track the performance of various promotional levers -  from Lightning Deals, Virtual Coupons to  Subscribe & Save/Autoship discounts for our Canadian retailers 
• Support on the end-to-end P&L ownership - maintaining strong relationships with Canadian vendor managers/category leads, driving growth and ensuring seamless day to day operations 
• Provide support to the broader The Pets Table Retail team on US online retail and Canadian offline stores as required 
• Execute and optimize Amazon/Chewy advertising campaigns: managing budgets, performing daily keyword harvesting, negative keyword bidding, and manual bid adjustments to hit TACoS targets
• Be the dedicated expert on the Canadian retail landscape, maintaining a pulse on competitor movements, market trends, developing and uploading high-impact customer-facing content—including PDPs, A+ content, Brand Stores, and ad video/imagery in collaboration with the US Brand team and external partners
• Build and maintain weekly trackers in Google Sheets that highlight specific SKU-level performance, ad performance (ROAS, CTR, TACoS) and competitive pricing movements to effectively communicate results to leadership 
• Work closely with internal teams across Product and Operations to ensure seamless new product launches in Canada, execute GTM plans and ensure catalog health and inventory levels are optimized for scale 
• Face a steep learning curve and benefit from a significant boost to your professional development by scaling a high-growth pet D2C brand within a global food-tech powerhouse
• Be empowered and have a strong voice to contribute new ideas for the business
• All other duties, as assigned 

Sound a-peeling? Here's what we're looking for

• A dog person through and through: You understand why pet parents want the best for their pups and can translate that empathy into your daily output on retail platforms—ensuring every touchpoint speaks directly to a paw-rent’s needs
• Excited to be part of our mission of helping pets live a happier, healthier life by changing the way they eat!
• Experienced in the field: 3+ years of years of direct and hands-on experience managing a brand on Amazon (1P/Vendor Central preferred, 3P/Seller Central a plus). You know your way around the back-end portals and ad platforms with minimal support 
• Expert at eCommerce execution, with 3+ years of a strong understanding of brand management across multiple functions (advertising, demand planning, content creation, listing optimization, and SEO)
• Detail-obsessed & process-driven: You believe "the devil is in the details." Whether it’s double-checking MSRPs or making sure PDPs are live per brand guidelines, you catch the errors others miss and are excited by implementation 
• A strong project manager: You prioritize with ease and can independently juggle multiple tasks to take them to completion with a sense of urgency 
• Analytical and proficient in Excel/Gsheets: You can build business cases, charts and analyze and create clean, actionable reports 
• A clear communicator: You communicate well verbally, in writing, and are a good active listener
• Creative: You embody a can-do attitude and are willing to roll up your sleeves without being asked and are proactive in finding solutions 
• Entrepreneurial with a focus on ownership: You are driven by results and are able to work effectively both independently and in a team environment

Let’s cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• RRSP Matching - Competitive RRSP matching program offered
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.

Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.