Sales Manager

**Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials.** These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment. Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value\-adding products including apparel, footwear and speciality threads. With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide. **Headquartered in the UK, Coats\* connects talent, textiles, and technology to make a better and more sustainable world.** For more info, visit our website: **www.coats.com** **Role Purpose:** The **Country Sales Manager (CSM)** role exists to drive revenue growth and market expansion within a specific country or region by managing **key growth accounts** and mid\-sized customers. By understanding local market dynamics, customer needs, and industry challenges, the CSM ensures that Coats Digital’s solutions, such as **FRP (Fast React Plan)** and **GSD (General Sewing Data)** , are effectively positioned to deliver value. This role is critical to expanding Coats Digital’s presence, increasing the adoption of digital solutions, and achieving **sustainable growth** . Through proactive engagement, strategic account management, and collaboration with cross\-functional teams, the CSM contributes directly to Coats Digital’s goals of **market leadership, customer satisfaction, and long\-term profitability** . **Key Responsibilities:** **1\. Revenue Growth and Sales Target Achievement** * Develop and execute a comprehensive sales plan to meet quarterly and annual targets. * Identify new business opportunities and drive the sales process from lead generation to closing. * Maintain a robust sales pipeline and provide accurate sales forecasts. * Track and report on key performance metrics, ensuring alignment with company goals. **2\. Key Account Management and Growth** * Build and maintain strong relationships with key decision\-makers and stakeholders. * Create and execute account plans to identify upsell, cross\-sell, and renewal opportunities. * Conduct regular business reviews and customer meetings to ensure satisfaction and alignment with their goals. * Address customer challenges promptly and coordinate with internal teams for resolution. **3\. Market Penetration and Expansion** * Research and analyse market trends, customer needs, and competitive landscape. * Identify and target high\-potential segments and industries within the apparel manufacturing sector. * Develop strategies for penetrating new markets or regions within the assigned country. * Attend industry events, trade shows, and conferences to generate leads and raise brand awareness. **4\. Sales Strategy Execution** * Implement sales processes and best practices to ensure consistent execution. * Collaborate with marketing to develop localized campaigns and sales collateral. * Work closely with Pre\-Sales Consultants and Technical Support teams to deliver effective product demonstrations and solutions. * Regularly review and refine sales strategies based on market feedback and performance data. **5\. Customer Satisfaction and Retention** * Ensure smooth onboarding and implementation of Coats Digital solutions. * Proactively engage with customers to understand their needs and address concerns. * Collaborate with Customer Success Managers to ensure customers are achieving value from the products. * Gather customer feedback and work with Product and Support teams to drive continuous improvement. **6\. Reporting and Compliance** * Update CRM systems (e.g., Salesforce) with accurate and timely information on leads, opportunities, and customer interactions. * Prepare and submit regular reports on sales activities, pipeline status, and forecast accuracy. * Ensure adherence to company policies, including ethical sales practices and data privacy regulations. * Participate in sales meetings, training, and performance reviews. **Qualifications and Experience:** * **Bachelor’s Degree** in Business Administration, Sales, Marketing, or a related field. * **MBA** or a relevant postgraduate degree is a plus. * Proven ability to manage and grow customer accounts within a defined territory. * Strong understanding of sales processes, pipeline management, and forecasting. * Familiarity with the **apparel manufacturing industry** or experience selling **SaaS solutions** and enterprise software. * Knowledge of production planning, supply chain management, or digital transformation solutions is advantageous. * Proficiency in **CRM systems** (e.g., Salesforce) and productivity tools (Microsoft Office Suite, Google Workspace). * Ability to understand and present technical solutions effectively. * Excellent communication, negotiation, and presentation skills. * Ability to build and maintain strong relationships with key decision\-makers. * Ability to develop and execute sales strategies tailored to the local market. * Strong analytical and problem\-solving skills to identify growth opportunities. * Proficiency in **English** (spoken and written). * Local language fluency relevant to the assigned territory is a significant advantage. * **5\-7 years** of experience in B2B sales, account management, or business development. * Experience in managing sales within a **specific country or region** . * Prior experience in industries such as **apparel manufacturing, supply chain, ERP solutions, or SaaS** is highly desirable. * Demonstrated success in achieving or exceeding sales targets and driving revenue growth. * Experience in managing **mid\-sized and large accounts** and building long\-term customer relationships. * Experience working with **cross\-functional teams** (e.g., pre\-sales, technical support, marketing). * Ability to collaborate with global and regional teams to execute sales strategies. * Willingness to travel within the assigned territory for customer meetings, site visits, and industry events. At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward\-thinking approach, we invite you to take the next step in your career with us. Apply now to be part of our dynamic team and help shape the future of textiles.