Sales Director

**THE ROLE** TRIP is seeking a **Director of Sales, West** on the Field, Distribution, \& Regional Account team that will manage the following territories in the United States: AK, WA, OR, ID, MT, NV, CA, AZ, and HI. This role will lead and hire a team of sales managers while overseeing sales plans, distribution management, \& retail execution tactics across various channels of business throughout the west. This is a remote position; candidates must reside in California. **Key responsibilities:** * Assign and develop account portfolios, including independent customers and regional chains. * Implement channel strategies to align shelving, pricing, and merchandising with brand goals. * Foster collaboration with internal teams across sales leadership, marketing, finance, and supply chain. * Build and mentor a high\-performing sales team with clear objectives and support. * Monitor team performance and implement corrective actions for improvement. * Utilize our CRM tool and other analytics to enhance distribution, optimize trade spend, and minimize OOS * Manage P\&L reporting for various accounts, ensuring financial adherence. * Identify market trends to enhance category position and dollar share growth. * Understand key customer needs and communicate effectively with internal teams. * Evaluate ROI for POS solutions and manage account\-specific programming and budgets. * Deliver business reviews for each account as needed with action plans to drive growth **ABOUT YOU** * 7\-10 years of beverage sales experience across multiple channels of trade. * 5\+ years of field management experience with a field execution sales team. * Proficiency in P\&L management and financial reporting. * Advanced knowledge of syndicated data for building sales strategies. * Proven success in business development and market growth. * Skills in crafting and delivering sales presentations to diverse audiences. * Strong customer service mindset to support internal and external partners. **THE PACKAGE** The base salary range for this position is $140,000 – $160,000 \+ cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. We offer a Comprehensive Benefits Plan that includes the following: * Medical, Dental \& Vision Insurance * Paid\-Time\-Off Program * Mindfulness support with Calm App membership and Employee Advisory Resources * 401k * Life Insurance * Sabbatical: Potential for 6\-week unpaid sabbatical after 2 years of service * A range of voluntary benefits *(Benefits listed may vary depending on the nature of your employment and/or work location)*