Sales Director

Sales Director – Dubai (Lubricants) Location: Ras Al Khaimah \- Dubai Fulltime Must have Sales with Lubricant Oil Industries experience . Reporting T o:Regional Director / Managing Director – Afri caPosition Summa ryTh **e Sales Director – West Afri** ca will be responsible for driving profitable business growth, market share expansion, and strategic customer development across the West African region for the company's lubricant busines s.The role will lead sales strategy execution, distributor network management, key account development, channel expansion, and commercial excellence initiatives across multiple sectors including automotive, industrial, mining, power generation, marine, transportation, and other lubricant\-consuming industrie s.The incumbent will be accountable for achieving revenue, volume, profitability, and market penetration objectives while ensuring strong customer relationships, operational excellence, and compliance with company policies and standard s.Key Responsibiliti es1\. Business Growth \& Strategic Planni * ngDevelop and execute the West Africa sales strategy in alignment with corporate business objective * s.Achieve annual sales volume, revenue, gross margin, and profitability target * s.Identify new business opportunities, emerging markets, and high\-growth customer segment * s.Design and implement market\-entry and expansion strategies across new territories and channel * s.Monitor industry trends, competitor activities, pricing strategies, and market development * s.Develop strategic business plans to strengthen market leadership and brand presenc e.2\. Sales Leadership \& Team Manageme * ntLead, motivate, and develop regional sales teams to achieve business objective * s.Establish clear sales targets, KPIs, and performance management framework * s.Conduct regular business reviews, sales pipeline assessments, and forecasting meeting * s.Build a high\-performance culture focused on accountability, customer centricity, and result * s.Coach and mentor Sales Managers and commercial teams to enhance capability and effectivenes * s.Drive talent development, succession planning, and employee engagement initiative s.3\. Distributor \& Channel Manageme * ntDevelop, manage, and optimize distributor networks across West Afric * a.Evaluate distributor performance and implement corrective action plans where require * d.Negotiate distributor agreements, annual business plans, and commercial term * s.Drive channel expansion to maximize market coverage and customer reac * h.Ensure distributors comply with company standards, branding, and business objective * s.Improve distributor profitability, inventory management, and sales effectivenes s.4\. Key Account Manageme * ntDevelop and maintain relationships with strategic customers and major industry stakeholder * s.Lead commercial negotiations with large industrial, mining, transportation, marine, and OEM customer * s.Secure long\-term contracts, supply agreements, and strategic partnership * s.Support major tenders, bids, and business development opportunitie * s.Ensure high levels of customer satisfaction and retentio n.5\. Market Development \& Business Expansi onIdentify and capitalize on growth opportunities acros * s:Automotive Lubrican * tsIndustrial Lubrican * tsMining Lubrican * tsMarine Lubrican * tsPower Generation Lubrican * tsConstruction \& Heavy Equipment Lubrican tsKey Activitie * s:Drive market penetration and customer acquisition initiative * s.Promote value\-based selling and solution\-oriented approache * s.Develop product positioning strategies tailored to regional market need * s.Collaborate with marketing teams on brand\-building and promotional activitie s.6\. Pricing \& Profitability Manageme * ntDevelop and implement effective pricing strategies to maximize profitabilit * y.Monitor product and customer profitability across all business segment * s.Manage discount structures, rebates, and commercial policie * s.Approve pricing decisions within delegated authority limit * s.Ensure achievement of gross margin and contribution target s.7\. Forecasting, Budgeting \& Business Planni * ngPrepare annual sales budgets and strategic business plan * s.Develop accurate sales forecasts and demand planning input * s.Monitor actual performance against budgets and target * s.Identify risks and opportunities impacting business performanc * e.Support supply chain planning through accurate forecasting and inventory managemen * t.Drive inventory optimization with distributors and key customer s.8\. Technical \& Customer Suppo * rtPartner with Technical Services teams to provide customer support and technical expertis * e.Oversee lubricant trials, product conversions, and technical evaluation * s.Ensure timely resolution of product performance issues and customer complaint * s.Promote lubricant optimization programs and value\-added technical service * s.Support customers in improving equipment reliability and operational efficienc y.Qualifications \& Experien ceEducati * onBachelor's Degree in Engineering, Business Administration, Marketing, or related disciplin * e.MBA or Postgraduate qualification preferre d.Experien * ce12–18\+ years of sales and business development experience within the lubricants, oil \& gas, energy, industrial, or related sector * s.Proven experience managing sales operations across West African market * s.Strong understanding of lubricant distribution networks and channel managemen * t.Experience handling key accounts, strategic negotiations, and large commercial contract * s.Demonstrated success in driving revenue growth and profitabilit y.