Sales Director

Grid Properties is a leading real estate company in the UAE, specializing in innovative, high\-quality residential and commercial projects. We are committed to delivering excellence in design, construction, and customer experience We are seeking a highly experienced, results\-driven **Sales Director** to lead and scale our sales division. The Sales Director will be responsible for developing and executing the company’s sales strategy, leading a high\-performing sales team, building key client relationships, and driving revenue growth. This role requires a visionary leader with deep knowledge of Dubai’s real estate landscape and a passion for excellence. Key Responsibilities **Sales Performance \& Target Achievement** * Own and drive the achievement of monthly, quarterly, and annual sales targets across all projects, serving as the primary accountability point for revenue performance. * Develop and execute sales strategies across direct and agency channels to consistently meet and exceed agreed revenue targets. * Produce and present weekly sales performance reports to senior leadership, highlighting actuals vs. targets, pipeline health, and corrective actions where required. * Forecast sales volumes by project and phase, coordinating with the Business Head to align pipeline projections with inventory release schedules. * Identify underperformance early and implement rapid\-response sales interventions, across internal teams and agency networks, to protect target achievement. **Agency Relationship Management** * Build, manage, and grow strategic relationships with real estate agencies and brokerages across Dubai and the UAE. * Serve as the primary point of contact for agency partners, ensuring high levels of engagement and satisfaction. * Negotiate and manage agency commission structures, co\-marketing initiatives, and collaboration agreements. * Monitor agency performance and implement strategies to maximize sales through the agency channel. **Agency Acquisition \& Onboarding** * Identify, target, and sign up new agency partners to expand the developer's distribution network. * Lead the onboarding process for new agencies, ensuring they are equipped with the tools, materials, and knowledge to sell effectively. * Maintain a pipeline of prospective agency partners and track conversion progress. **Project Training — Agency Teams** * Deliver comprehensive project training sessions to agency sales teams covering project specifications, payment plans, pricing, USPs, and market positioning. * Develop and maintain up\-to\-date training materials, pitch decks, and sales toolkits for agency use across all projects including branded residences. * Conduct regular refresher training as new project phases or inventory releases occur. * Ensure agency teams are confident and well\-equipped to represent all projects accurately in the market. **Internal Sales Team Training \& Development** * Train and coach internal Sales Managers (SMs) and Relationship Managers (RMs) on project knowledge, sales techniques, and customer handling best practices. * Develop structured onboarding and ongoing training programmes for the internal sales team. * Conduct regular role\-play, call reviews, and performance coaching sessions to elevate team capability. * Instill a customer\-first culture within the sales team, ensuring a consistent and professional experience at every client touchpoint.Market Intelligence \& Pricing Strategy * Monitor the Dubai real estate market and share timely insights with the pricing team to inform product positioning and launch strategies. * Contribute to feasibility reports by providing on\-the\-ground market data, demand trends, and buyer sentiment to help identify the right price point for each project. * Provide detailed competitive intelligence including analysis of comparable projects, competing developers, and emerging market dynamics. * Establish and maintain robust benchmarking frameworks to ensure the developer's pricing and product offering remains competitive and well\-positioned. * Collaborate closely with the pricing, product, and development teams to align market findings with project design, unit mix, and launch sequencing. * Track PSF trends, absorption rates, and competitor sell\-through data across key micro\-markets relevant to the developer's portfolio. **Experience** * Minimum 5 years of experience in real estate sales, with at least 2 years in a senior or leadership role. * Proven track record of building and managing agency networks in the Dubai real estate market. * Experience in branded residence sales or luxury/lifestyle property is a strong advantage. * Experience delivering sales training and developing high\-performing sales teams. * Hands\-on involvement in pricing, feasibility, or market research functions within a developer environment. * Strong understanding of off\-plan project sales, payment structures, and the Dubai property market. **Skills \& Competencies** * Exceptional relationship\-building and stakeholder management skills. * Strong commercial acumen with ability to negotiate and close partnership agreements. * Analytical mindset with the ability to translate market data into actionable pricing and sales recommendations. * Confident presenter and trainer with the ability to engage diverse audiences. * Highly organised with the ability to manage multiple agency relationships simultaneously. * Proficiency in CRM systems, sales reporting tools, and market data platforms (e.g. Property Monitor, REIDIN). * Bilingual (Arabic and English) is a plus. * Deep understanding of the UAE real estate market, regulations, and buyer segments.