Sales Director

A leading Packaging organisation is currently recruiting for a Commercial Director / Sales Director to lead and develop the commercial and sales strategy of the business with a strong focus on growth through new business development. The Commercial Director will be responsible for driving revenue, expanding market share, and building strong customer relationships. \*\* Packaging manufacturing experience is essential for this role As a key member of the Senior Leadership Team, the role will evolve over time, potentially expanding into a broader organisational leadership remit similar to a Managing Director once the postholder is fully established. This role will be operational / hands on as well as strategic. The Commercial Director is primarily responsible for delivering sustainable revenue growth and establishing a high‑performing commercial function. Their key responsibilities include setting commercial strategy, leading the sales team, identifying new markets, and ensuring sales operations align with organisational objectives. **Commercial Director / Sales Director responsibilities include:** * Lead, motivate, and develop the sales and commercial team to achieve revenue targets. * Provide clear direction and coaching to ensure excellent performance and capability growth. * Identify opportunities for innovation and operational improvement. * Proactively challenge existing practices, implement improvements, and drive positive change across the commercial function and the wider organisation. * Set objectives aligned with company strategic priorities and regularly review performance. * Build strong relationships with new and existing customers, acting as a senior point of escalation where required. * Ensure high levels of communication, ensuring the sales team understands business priorities, performance expectations, and customer requirements. * Foster a culture of accountability, professionalism, and customer focus. * Develop and implement the company’s commercial and sales strategy to drive revenue growth. * Identify new business opportunities, emerging markets, and strategic partnerships to expand the company’s reach. * Lead the development of pricing strategies, ensuring competitiveness and profitability. * Monitor market trends, customer behaviour, and competitor activity to inform decision‑making. * Work closely with the CEO and SLT to align commercial strategy with wider business goals. * Champion continuous improvement in commercial processes, systems, and customer engagement. * Work collaboratively with manufacturing, finance, operations, and planning teams to ensure effective end‑to‑end customer experience. * Support development of annual budgets and revenue forecasts. * Review commercial performance through KPIs, sales metrics, customer feedback, and margin analysis. * Ensure the company brand, reputation, and customer service standards are promoted and upheld. * Contribute to organisational culture, leadership behaviours, and cross‑functional collaboration. * Over time, take on broader operational or company‑wide responsibilities as the role evolves, potentially stepping into a Managing‑Director‑level remit. You will be a Sales Director / Commercial Director with experience in an SME Packaging / manufacturing environment. To apply please email a cv