Job Description
Sales Director – CPG/FMCG
Are you an accomplished CPG sales leader who knows how to grow major retail accounts, develop high-performing teams, and turn commercial strategy into measurable results?
Adecco is partnering with a top-tier global consumer goods organization to recruit an Associate Sales Director for a highly visible leadership opportunity supporting some of Canada’s largest retail accounts.
Location: North York, Ontario
Compensation: $67.31/hour—approximately $140,000 annualized
Contract: 9 months
Potential: Possibility of extension and potential longer-term opportunities
Reporting to senior national sales leadership, the Associate Sales Director will help shape and execute the commercial strategy while leading a team of Key Account Managers and analysts. This individual will play a central role in customer strategy, revenue growth, trade investment, forecasting, joint business planning, and retail execution.
This is an opportunity to step into a meaningful leadership mandate where your ability to coach, influence, negotiate, and deliver results will have a direct impact on the business.
Key responsibilities:
- Develop and execute sales strategies for major retail accounts
- Lead, coach, and develop Key Account Managers and analysts
- Establish clear performance expectations and address underperformance
- Build strategic relationships with senior customer stakeholders
- Lead joint business planning and complex commercial negotiations
- Manage sales forecasts, budgets, promotional plans, and trade spend
- Identify opportunities to accelerate revenue, distribution, and category growth
- Monitor customer performance across sales, inventory, pricing, and retail execution
- Partner with marketing, finance, supply chain, category, and other internal teams
- Present commercial insights, risks, and recommendations to senior leadership
- Drive continuous improvement across sales processes and customer engagement
What we’re looking for:
- 8–15 years of progressive sales experience within CPG/FMCG
- Significant experience managing major national retail or grocery accounts
- Proven leadership of experienced sales professionals and account-management teams
- Strong examples of coaching, employee development, performance management, and accountability
- Expertise in joint business planning, trade spend, forecasting, and commercial negotiations
- Experience with category management, trade marketing, merchandising, and distribution
- Strong financial and analytical capabilities
- Ability to influence senior internal and external stakeholders
- A strategic and commercially focused approach, with the ability to succeed in a fast-paced global organization
- Bachelor’s degree in Business or a related discipline
- Must be legally eligible to work and currently reside in Canada
This role is ideal for a commercially sharp, hands-on leader who can quickly understand the business, earn the confidence of an established team, strengthen key customer relationships, and deliver results from day one.
All applications and conversations will be treated confidentially.