Sales Coordinator

**Job title:** Group Sales \& Coordinator **Hotel:** Holiday Inn Express Toronto North York **Responsible to:** General Manager, Area Sales Manager and Regional Director of Sales **Responsible for:** Sales Dept **Job Overview** The Group Sales \& Coordinator plays a key role in driving hotel revenue by serving as the first point of contact for incoming sales inquiries and group leads. This position is responsible for responding to all group and catering leads received via phone, email, MeetingBroker, and third\-party platforms in a timely and professional manner. The Sales Coordinator prepares proposals, contracts, and meeting bookings, supports the sales process from initial inquiry through event execution, and ensures accurate communication across all departments. In addition to sales coordination, this role provides administrative and reporting support to the General Manager, Area Sales Manager, and Regional Director of Sales. The Sales Coordinator assists with office administration, sales reporting, banquet event orders (BEOs), and meeting space coordination, helping ensure organized sales operations and successful event delivery. This role is ideal for a detail\-oriented, sales\-minded professional looking to grow within the hospitality sales field. **Essential Job Functions** 1\. Respond promptly and professionally to all incoming sales and group inquiries via phone, email, MeetingBroker, and third\-party platforms. 2\. Qualify leads and maintain accurate records in the property’s CRM system (e.g., Opera, Salesforce) to support pipeline management and forecasting. 3\. Prepare customized proposals, contracts, and group agreements that maximize revenue and align with brand standards. 4\. Coordinate meeting bookings and room blocks, ensuring proper documentation and communication with operational teams. 5\. Maintain and update the sales database, including lead status, follow\-ups, and client contact information. 6\. Support the General Manager, Area Sales Manager, and Regional Director of Sales (RDOS) with sales reports, revenue analysis, and administrative tasks. 7\. Conduct outbound sales outreach to generate new business opportunities, including prospecting, cold calls, and email campaigns. 8\. Track and report on key performance metrics such as lead conversion, catering revenue, and group bookings. 9\. Represent the hotel in client meetings, trade shows, and local networking events to build relationships and promote sales opportunities. 10\. Collaborate with the Sales and Operations teams to ensure seamless communication, accurate BEOs, and proper execution of group requirements. 11\. Maintain up\-to\-date knowledge of hotel products, services, pricing, and promotions to maximize sales opportunities. 12\. Perform other sales\-related duties as assigned to support revenue growth and team objectives. **REQUIRED SKILLS AND ABILITIES:** * Minimum of 2 years of hotel experience, preferably in sales and/or catering * Proven ability to engage clients, build relationships, and drive revenue through personalized solutions; comfortable with inbound and outbound sales activities, including phone, email, and social media outreach * Skilled in tracking, qualifying, and following up on leads using CRM systems (e.g., Opera, Salesforce, MeetingBroker) to maintain accurate sales pipelines and support revenue goals * Ability to create professional, accurate proposals, contracts, and agreements that reflect brand standards and maximize revenue * Excellent verbal and written communication in English; able to communicate clearly with clients, internal teams, and management * Exceptional ability to prioritize, multitask, and manage multiple inquiries, events, and deadlines efficiently * Strong accuracy in handling contracts, reports, BEOs, and client communications to ensure flawless execution * Ability to identify potential issues, propose solutions, and take initiative within established guidelines * Works effectively with Sales, Operations, and Management teams to ensure seamless communication and successful execution of client requirements * Competent in preparing sales reports, tracking KPIs, and maintaining documentation for management review * Comfortable presenting proposals, menus, and hotel offerings to clients, either in person or virtually * Skilled in Microsoft Office Suite (Excel, Word, PowerPoint); experience with hotel management software, CRM systems, and third\-party booking platforms * Maintains a calm, professional demeanor, adapts to changing priorities, and responds effectively to client and management needs * Eligible to work in Canada; valid driver’s license;