Regional Sales Manager

\*This is NOT a job at ForceBrands\* Regional Sales Manager \- C\-Store, Midwest The Regional Sales Manager is a high\-impact, field\-based leadership role responsible for driving revenue growth through expanding distribution, increasing product penetration, and strengthening in\-store execution across the convenience store channel. This is not a traditional account management role. It is a highly hands\-on, execution\-driven position focused on building the business through disciplined field engagement, strong broker and distributor management, and direct relationships with C\-store buyers and decision\-makers. The role serves as a key external representative of the brand and plays a critical role in translating strategy into measurable results at the store level. **Core Objectives** * Drive profitable revenue growth through new account acquisition and expanded distribution * Increase product penetration and velocity within existing accounts * Execute pricing, promotional, and merchandising strategies effectively in\-market * Ensure best\-in\-class in\-store visibility and impulse positioning * Maximize broker and distributor effectiveness and accountability * Leverage field insights to inform sales strategy and business decisions **Key Responsibilities** **Customer Engagement \& Account Development** * Build and maintain strong relationships with regional and national C\-store chains, buyers, and category managers * Lead customer meetings, presentations, and selling initiatives (independently and alongside brokers) * Identify and secure new distribution opportunities across chains and independent operators * Expand SKU presence and shelf space within existing accounts * Develop and execute tailored sales strategies by account **In\-Store Execution \& Field Leadership** * Maintain a strong field presence, conducting regular store visits across the region * Evaluate and optimize: * Product placement and visibility * Brand blocking and shelf positioning * Pricing and promotional execution * Support onboarding and successful launch of new accounts, ensuring strong initial sell\-through * Ensure merchandising standards and execution consistency across all accounts **Broker \& Distributor Management** * Manage relationships with brokers, distributors, and DSD partners * Provide clear direction, tools, and expectations to drive execution * Hold partners accountable to performance metrics and growth objectives * Collaborate on account\-specific strategies and customer opportunities * Support and lead joint sales presentations with broker/distributor partners **Sales Execution \& Performance Management** * Execute pricing, promotional, and distribution strategies aligned with company objectives * Monitor sales performance, pipeline, and key account activity * Maintain accurate forecasting and reporting of opportunities * Track and manage sales activities, including customer and broker engagement **Cross\-Functional Collaboration** * Partner with Marketing on: * New product launches * Merchandising tools and rack programs * Customer\-facing materials * Collaborate with Operations and Customer Service to resolve issues and ensure service excellence **Market Intelligence \& Industry Engagement** * Gather and report insights on: * Competitor activity * Customer initiatives * Emerging trends (product, pricing, packaging) * Provide feedback to leadership to inform strategy and decision\-making * Represent the company at trade shows and industry events **Candidate Profile** **Required Experience:** * 7–10\+ years of sales experience within the convenience store channel * Proven success selling branded CPG products into regional and national C\-store chains * Experience managing brokers, distributors, and/or DSD networks * Background in bakery, snack, or impulse food categories strongly preferred * Experience within mid\-sized or growth\-stage organizations **Required Skills:** * Deep understanding of C\-store dynamics, including buyer, distributor, and broker relationships * Strong negotiation, influencing, and closing skills * Ability to identify opportunities and create win\-win solutions * Data\-driven mindset with ability to analyze sales performance and trends * Highly organized with strong prioritization and time management skills * Problem\-solving mindset with ability to navigate challenges in the field * Strong communication and relationship management skills * Proficiency in CRM tools and Microsoft Office (Excel, PowerPoint) **Additional Requirements** * Willingness to travel extensively (\~50%\+) * Ability to operate independently in a field\-based environment * Entrepreneurial, hands\-on mindset with strong ownership mentality