LinkedIn B2B Paid Ads specialist

**About Devsinc** Devsinc is Pakistan's top IT company, delivering world\-class digital solutions to businesses worldwide. To scale our growth further, we are seeking a **LinkedIn B2B Paid Ads Specialist** who can strategically leverage LinkedIn to generate high\-quality B2B leads for our IT services and solutions. **Job Description** As a **LinkedIn B2B Paid Ads Specialist** , you will be responsible for building and executing strategies to identify, attract, and engage potential clients through LinkedIn. Your role will focus on developing relationships with decision\-makers and driving leads that convert into business opportunities. **Key Responsibilities** * Lead Generation Strategy: * Develop and implement LinkedIn\-based lead generation paid campaigns tailored to B2B IT markets * Identify and engage key stakeholders such as CTOs, CIOs, and other decision\-makers * Targeted Outreach: * Use advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients * Send personalized and professional connection requests and follow\-up messages to nurture leads * Content Utilization: * Collaborate with the marketing team to share valuable content (blogs, whitepapers, case studies) that engages prospects * Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement * Performance Optimization: * Monitor the effectiveness of lead\-generation campaigns and suggest improvements * Analyze key metrics (response rate, connection rate, lead quality) to optimize outreach * Market Research: * Stay informed about industry trends, competitor activities, and LinkedIn algorithm updates **Requirements** **Qualifications** * Must have 2\-3 years Proven experience in running b2b LinkedIn ads for lead generation for IT or B2B industries (Awareness campaigns experience isn't admissible) * Proficiency with LinkedIn tools (Sales Navigator, Campaign Manager, etc.) with proven numbers to generate Warm leads from different geographies. * Analytical mindset with the ability to interpret campaign data and metrics **Benefits** **Why Join Devsinc?** * Work with a team of innovators at Pakistan's leading IT company * Opportunity to connect with top\-tier global clients and decision\-makers * Competitive salary and performance\-driven incentives * Room for professional growth and continuous learning