Key Account Manager

Develop and execute the Sales plan for the Modern Trade / Key Accounts and achieve the sales volume, market share, margin, market execution and customer service objectives through effective leadership and maximum utilization of the MT sales team (Supervisors, Salesman, Merchandisers) **Responsibilities** * Develop and execute modern trade strategies to drive sales and market share of frozen food products across key retail chains. * Build and manage strong relationships with key modern trade accounts (e.g., Carrefour, Lulu) to ensure business growth and visibility. * Lead annual negotiations for trading terms, shelf space, business development plans, and promotional support with modern trade partners and ensure rationalization of spend * Plan and implement trade marketing initiatives, including in\-store promotions, sampling, and visibility campaigns to increase consumer off\-take. * Monitor and achieve monthly, quarterly, and annual sales targets in alignment with Al Islami goals. * Coordinate with supply chain and logistics teams to ensure product availability, on\-time deliveries, and cold chain compliance across stores. * Analyze sales data, category performance, and store\-level execution to identify growth opportunities and areas for improvement. * Track competitor activity, pricing, promotions, and market trends to support strategic decision\-making. * Collaborate with internal teams (marketing, finance, demand planning) to optimize product launches, promotions, and pricing strategies. * Manage and coach field sales supervisors, salesman and merchandisers to ensure excellence in in\-store execution and adherence to brand guidelines. * Ensure proper roll out and sustain the implementation of Best Practice Tools within the modern trade * Assess the Modern sales staffing and skill requirements. Develop plans to address short and long\-term needs **Qualifications** * Bachelor’s degree in Business, Marketing, or related field (MBA preferred) * 10–15 years of relevant experience in FMCG, with at least 4–5 years in modern trade or frozen foods. * Strong Negotiations \& Presentation skills * Managed front\-line performers * Skilled in using sales data and insights to drive business decisions and optimize account performance. * Ability to plan and execute in\-store promotions, visibility campaigns, and achieve volume and value targets.