Head of Sales and Business Development

Job Introduction

We are looking for a

Sales Head – Distribution \& Digital Commerce

to drive business growth through channel sales, key accounts, export markets, and sales team leadership. The role requires a strong commercial professional with proven experience in distribution, revenue ownership, margin management, and building customer networks within the

Pro AV, ELV, Audio Visual, or B2B technology distribution industry

.

Roles \& Responsibilities

• Lead and manage the overall distribution sales business across UAE and international markets.
• Own revenue growth, gross margin, profitability, sales targets, and commercial performance.
• Develop and execute sales strategies to expand dealer, reseller, wholesale, retail, and key account channels.
• Build and maintain strong relationships with customers, channel partners, vendors, and principal brands.
• Drive export business growth across GCC, Africa, and other international markets.
• Manage and grow the sales team through effective leadership, coaching, KPI management, and performance reviews.
• Develop channel strategies, appoint new partners, and strengthen existing distribution networks.
• Manage pricing strategy, discount controls, margin protection, and commercial negotiations.
• Drive brand activation and go-to-market strategies for new and existing product portfolios.
• Manage sales forecasting, pipeline reviews, CRM discipline, and business reporting.
• Collaborate with Procurement, Finance, Marketing, and Technical teams to achieve business objectives.
• Support credit control and collections discipline in coordination with Finance.
• Review and improve retail and digital commerce sales performance.
• Present business updates, forecasts, and growth plans to senior management.

Candidate Requirements

• Minimum

10+ years of commercial/sales experience

, with at least

5 years in a senior leadership role

such as Sales Head, Commercial Head, Business Head, Country Manager, or Sales Director.

• Strong experience in

distribution, wholesale, channel sales, and dealer management

.

• Proven track record of owning

revenue targets, gross margins, profitability, and business growth

.

• Experience managing

UAE/GCC markets

with established customer and channel relationships.

• Strong exposure to

export sales and international distribution networks

(GCC, Africa, South Asia preferred).

• Experience managing

international brands/principals and product portfolios

.

• Proven ability to build and lead sales teams, implement KPIs, and establish sales processes.
• Experience with

CRM systems, sales forecasting, pipeline management, and reporting

.

• Strong negotiation, communication, and commercial decision-making skills.
• Bachelor’s degree in

Business Administration, Sales \& Marketing, Engineering, or related discipline

preferred.

• UAE market experience strongly preferred.
• UAE Driving License preferred or ability to obtain one within a reasonable timeframe.
• English communication skills required; Arabic language skills would be an advantage.
• Candidates must be based in UAE or willing to relocate within 30 days.