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Job Description
Job Description – Head: Operations \& Sales
Designation: Head – Operations \& Sales
Department: Operations \& Business Growth
Reports To: Director / Business Head
Job Location : Pune \-
**Role Overview**
The Head – Operations \& Sales is responsible for driving both operational excellence and revenue growth across all company\-owned and franchise outlets. The role involves strategic leadership in ensuring consistent guest experience, cost efficiency, and sales enhancement through structured business planning, marketing initiatives, and team performance management.
* Business \& Sales Strategy
* Develop and execute the annual business plan with defined sales, profitability, and operational targets for each outlet.
* Analyze sales trends, category mix, and revenue drivers to identify opportunities for growth in dine\-in, delivery, and catering (ODC) channels.
* Collaborate with Marketing and Regional Operations teams to drive sales campaigns, promotions, and guest retention programs.
* Introduce local store marketing (LSM) activities to increase footfall, repeat guests, and overall sales per outlet.
* Set monthly and quarterly sales KPIs for Regional Managers and track achievement through reviews.
* Drive corporate sales, bulk orders, and institutional partnerships to diversify revenue sources.
* Outlet Operations \& Excellence
* Define and periodically enhance audit mechanisms and SOPs to ensure consistent service, hygiene, and operational discipline.
* Conduct surprise audits to validate adherence to standards and uncover sales\-impacting gaps.
* Ensure 100% resolution of non\-compliances within 30 days of audit report generation.
* Align operations with sales goals by improving table turnover, order accuracy, and guest satisfaction metrics.
* Cost \& Profitability Management
* Monitor Food Cost, Operational Cost, and Labor Cost across outlets; ensure all costs remain within budgeted benchmarks.
* Drive menu engineering and product mix optimization to improve gross margins.
* Implement waste reduction, procurement efficiency, and manpower optimization strategies to enhance profitability.
* Prepare P\&L performance reports and drive corrective actions for underperforming outlets.
* Dine\-In, Delivery \& ODC Revenue Growth
* Develop and implement strategies to increase dine\-in and home delivery sales across all outlets.
* Partner with aggregators (Swiggy, Zomato, etc.) to drive visibility, ratings, and conversions.
* Manage ODC and party business from inquiry to execution — ensuring maximum conversion rate and 100% positive customer feedback.
* Introduce upselling and cross\-selling initiatives across outlets through staff training and incentive programs.
* Track daily sales reports and provide insights to boost outlet performance.
* Franchisee \& Business Expansion
* Act as the primary liaison between corporate and franchise partners.
* Share key insights on sales performance, guest feedback, and operational gaps regularly.
* Support franchisees in achieving revenue targets through training, marketing, and operational interventions.
* Identify and evaluate new franchise and outlet opportunities, including site assessments and ROI projections.
* People Management \& Sales Capability Building
* Define hiring parameters and oversee recruitment of all outlet\-level staff (except Restaurant Managers).
* Train outlet teams and Regional Managers on sales behavior, guest engagement, and upselling skills.
* Conduct periodic performance appraisals and link KPIs to sales and service outcomes.
* Build a sales\-focused culture within operations through recognition, communication, and leadership engagement.
* Guest Experience \& Retention
* Map guest journeys and identify moments that influence satisfaction, loyalty, and spending.
* Drive structured feedback collection, analysis, and resolution across dine\-in and delivery platforms.
* Ensure closure of negative feedback within 48 hours, including online reviews and aggregator ratings.
* Implement loyalty and referral programs to enhance repeat business.
* Reporting \& Data\-Driven Decision Making
* Ensure 100% compliance with reporting formats (Food Cost, CGS, MPRs, Inventory, Sales Mix, etc.).
* Analyze sales performance by outlet, product, and segment; present monthly insights to management.
* Use data to drive promotions, pricing, and resource allocation decisions for maximum ROI.
* Marketing Coordination
* Work closely with the Marketing team to execute campaigns, offers, and seasonal promotions aligned with sales goals.
* Monitor the impact of marketing activities on sales, guest traffic, and brand engagement.
* Drive digital reputation management through social media responsiveness and guest satisfaction initiatives.
* Compliance, Policies \& Brand Standards
* Ensure full compliance with all statutory, brand, and operational policies (FSSAI, PF, ESIC, fire safety, etc.).
* Maintain consistent brand presentation, grooming, and service standards across all outlets.
* Enforce a zero\-tolerance policy toward non\-compliance or misconduct.
Skills: hotel management,food \& beverage,hotel operations,restaurant management,operations,f\&b operations,hospitality management,cluster manager,restaurant operations,f\&b management
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