General Manager

Exciting leadership opportunities at ASBIS Middle East! As we continue our strong growth trajectory and expand our operations across the GCC, UAE, and Iraq, we are seeking seasoned professionals to join us as General Managers in these locations. General Manager will be responsible for leading the overall business operations, growth, and profitability of the company within the local market. This role involves developing and executing the local commercial strategy, managing cross\-functional teams, ensuring compliance with the local regulations, and building strong relationships with key stakeholders, including global vendors and local partners. The role drives revenue growth, strengthens vendor positioning, optimizes distribution efficiency, and ensures alignment with the company’s global strategy to achieve sustainable growth and market leadership. **Key Responsibilities:** * Develop and execute the business strategy in line with ASBIS Group objectives, with clear focus on revenue growth, market share, and vendor portfolio expansion * Own full P\&L, including budgeting, financial planning, and delivery of net profit, gross margin, and cash flow targets * Drive commercial performance across all product categories, ensuring strong sell\-in and sell\-through across the market * Build long\-term and mutually beneficial relationships with key vendors, negotiating commercial terms, pricing, and growth incentives * Develop and expand reseller, retail, and enterprise channel networks, ensuring strong pipeline and partner performance * Identify new business opportunities based on in\-depth market situation analysis, including new product categories, partnerships, and customer segments within the local markets * Analyze market trends, competition, and customer demand to continuously refine go\-to\-market strategies * Lead and develop a high\-performing local team, setting clear KPIs, accountability, and performance standards * Foster a strong commercial and data\-driven culture, leveraging ASBIS tools and reporting systems * Oversee day\-to\-day operations, ensuring alignment between sales, supply chain, and finance functions * Optimize inventory management, demand planning, and pricing strategies to balance availability and working capital efficiency * Ensure compliance with local regulatory requirements and company policies * Evaluate and improve business processes to enhance operational efficiency and scalability * Build and maintain strong relationships with key stakeholders, including customers, partners, and service providers **Requirements:** * Bachelor’s or Master's degree in Business Administration or a related field * Minimum 5 years of experience in a senior commercial leadership role or General Manager position within distribution, consumer electronics, IT, or related sectors * Strong experience managing P\&L and driving revenue growth within * Proven track record in vendor management and commercial negotiations with global brands * Deep understanding of local market dynamics, channel landscape, and go\-to\-market strategies * Experience working with reseller, retail, and enterprise channels * Strong leadership skills, with the ability to build and manage high\-performing teams * Excellent communication and stakeholder management skills * Strong analytical mindset with ability to translate data into actionable strategies * Proficiency in Microsoft Office and reporting tools * Fluency in English, knowledge of Arabic is a plus * Ability to operate in a fast\-paced, high\-volume, and performance\-driven environment **KPIs:** * Net profit, $ * Gross profit, $ * Gross margin, % * Sales planning reliability * Revenue * GP ROCA * Old stock * PSI/CPFR zone **We offer:** * Opportunity to work for a financially strong, fast\-growing multinational company * Constant interaction with global teams of professionals * International career opportunities * Access to continuous professional development: training, certification programs, events, and team buildings * Attractive remuneration package * Special prices for the Company products ASBIS Group is a leading IT company specializing in value\-added distribution and development of IT, IoT, and Robotic products, solutions, and services to the markets of Europe, the Middle East, and Africa. In over 30 years of operations, ASBIS has grown into an international group, headquartered in Cyprus, with subsidiaries in 34 countries across EMEA, and nearly 3,000 employees. We are proud of being one of the certified companies by Great Place to Work®, the global authority on workplace culture, as we believe that our true asset is people. ASBIS invests a lot to create a workplace where every employee has a place for professional growth, and appropriate support to unlock their potential and build a future with the Company. Whatever your area of expertise and specialization, you will find a range of career opportunities at ASBIS. Apply now. By responding to the vacancy, you consent to the processing of your personal data indicated in your CV. For more, please visit https://www.asbis.com/gdpr\-candidate\-privacy\-policy