Director of Sales And Business Development

**Director of Sales of a Private Label Bottled Water** **Private Label Bottled Water – Sales \& Growth Leadership** **Position Summary** The Sales Director will be on a path to become CEO/President after a successful trial period. He will lead the strategic, operational, and financial performance of a high\-growth private label bottled water company. This executive will drive revenue expansion across key channels—including casinos, hotels, golf courses, event centers, restaurants, clubs, etc—while maintaining competitive pricing, strong customer relationships, and operational efficiency. The role requires a market\-savvy leader who can scale the business to achieve $5M in profit within three years. **Key Responsibilities** **Strategic Leadership \& Growth** * Develop and execute a 3\-year strategic plan to achieve $5M in profit * Identify and secure high\-value accounts across hospitality, retail, casino, events, clubs and golf sectors * Drive top\-line revenue growth while maintaining margin discipline **Sales \& Relationship Management** * Build and maintain executive\-level relationships with key customers * Conduct in\-person client meetings 2–4 times annually to strengthen partnerships and drive upsell opportunities * Lead negotiations on large\-scale contracts and private label agreements * Competency in successful Request For Bid (RFB) customer demands * Leadership for problem solving and results driven resolutions **Market Analysis \& Competitive Strategy** * Continuously analyze market trends, customer demand, and competitive positioning * Develop real time dynamic pricing models to remain competitive while protecting margins * Identify opportunities for expansion, product differentiation and new channels **Operational \& Cross\-Functional Leadership** * Continual close collaboration with production and supply chain teams to control costs and optimize pricing * Align sales forecasts, customer service and production capacity * Improve efficiencies to support scalable \& profitable growth **Financial Performance** * Own full P\&L performance with emphasis on profitability, cost control * Establish KPIs and performance metrics to track progress toward growth targets * Adjust strategy proactively based on financial performance and market data **Qualifications** * Proven executive leadership experience (CEO, President, COO, or senior sales executive) in beverage, CPG, or private label consumable industries * Demonstrated success scaling a business and achieving aggressive profit targets * Strong relationship\-building and negotiation skills with enterprise\-level clients * Expertise in pricing strategy, cost analysis, and margin optimization * Deep understanding of sales channels including hospitality, golf, clubs, event centers, retail, and gaming industries * Excellent leadership, communication and decision\-making skills with cross\-functional teams * Self motivated to succeed above and beyond one’s self Execution\-focused with a growth mindset **Core Competencies** * Strategic thinking with hands\-on execution and results\-driven leadership * Strong interpersonal and relationship\-driven leadership skills * Market intelligence and adaptability * Financial and operational acumen * Execution\-focused with a growth mindset * Leadership for problem solving and results driven resolutions **Compensation \& Profit Sharing** **Base \+ Performance Incentives \+ Profit Participation** * Competitive base salary aligned with executive\-level leadership * Performance\-based bonus tied to revenue growth, margin improvement, and key account acquisition **Profit Sharing Structure (Examples):** * **Tiered Profit Share:** * 3–5% of incremental annual profit growth above baseline * 5–8% for exceeding annual growth targets * **Milestone Bonuses:** * Bonus payouts at defined profit thresholds (e.g., $1M, $3M, $5M increases) * **Equity or Phantom Equity (Optional):** * Long\-term incentive tied to company valuation growth or exit event * **Retention Incentive:** * Additional payout for achieving full 3\-year $5M annual profit growth target **Success Metrics (3\-Year Horizon)** * Deliver $5M in incremental annual profit growth * Expand and retain high\-value accounts across target industries * Improve pricing strategy and cost efficiency * Strengthen long\-term customer relations, retention and contract value * Build a scalable, profitable growth model