Director of North American Sales – CPG Food Industry

**COMPANY DESCRIPTION** Founded in 2019, TWIGZ Craft Pretzels has rapidly emerged as one of North America’s fastest\-growing premium snack brands, now available in over 25,000 retail locations across the U.S. and Canada. But we’re not just making pretzels, we’re redefining the category. With bold, crave\-worthy flavors, disruptive branding, and strong retail performance, TWIGZ is bringing new energy to the salty snack aisle while building strategic, growth\-driven partnerships with leading grocery retailers across North America. This role is ideal for a senior sales executive with extensive experience in the North American CPG food industry, exceptional leadership skills, and a proven track record of driving sustained growth in a competitive retail environment. **RESPONSIBILITIES** * **Strategic Leadership:** Develop and execute a comprehensive national sales strategy to drive revenue growth, profitability, and market share expansion. * **Key Account \& Partner Relationships:** Build and maintain strong relationships with key retail partners, brokers, and distributors to strengthen TWIGZ’s market presence. * **Trade Spend Optimization:** Design and oversee trade investment strategies to maximize ROI and ensure profitability across all accounts. * **P\&L Accountability:** Own the financial performance of national accounts, ensuring revenue, profit, and margin targets are consistently achieved. * **Data\-Driven Strategy:** Leverage customer insights and market data to identify growth opportunities, refine strategies, and maintain a competitive edge. * **Forecasting \& Planning:** Lead accurate forecasting efforts and ensure alignment across sales, operations, and supply chain teams to meet customer commitments. * **Competitive Analysis:** Monitor industry trends and competitor activity to proactively adapt strategies and capitalize on market opportunities. * **Cross\-Functional Collaboration:** Partner with marketing, product development, and operations teams to execute cohesive strategies for brand and market expansion. **REQUIRED KNOWLEDGE \& SKILLS** **Experience** * 12\+ years of progressive leadership experience within the CPG food industry. * Proven success managing large\-scale retail accounts and distributor networks across multiple channels, including Grocery, Foodservice, and Convenience/Gas. * Experience launching and scaling products within salty snacks or adjacent categories is considered a strong asset. **Skills \& Expertise** * Strategic thinker with the ability to balance long\-term vision and short\-term execution. * Strong expertise in trade spend management, P\&L accountability, and financial forecasting. * Analytical mindset with the ability to interpret market data, identify trends, and develop actionable strategies. * Excellent communication, negotiation, and stakeholder management skills. * Proficiency in Excel, PowerPoint, and other analytical tools. **Leadership Style** * Highly motivated, results driven, and action oriented. * Entrepreneurial leader with a passion for innovation and growth. * Collaborative mindset with the ability to build and maintain relationships at all levels. **WHY JOIN TWIGZ?** * Be part of a fast\-growing, innovative brand disrupting the salty snack category. * Opportunity to shape the growth strategy of a dynamic emerging brand. * Competitive compensation package with performance\-based incentives. * Collaborative, entrepreneurial culture that values results and innovation. * Direct impact on company growth and market expansion. **LOCATION \& TRAVEL** * **Location:** In\-office position based in Mississauga, ON. * **Travel:** Approximately 10% travel across Canadian and U.S. markets. **Ready to drive the next phase of growth for TWIGZ Craft Pretzels?** **To Apply:** Please submit your resume highlighting your relevant CPG food industry experience, leadership background, and key achievements.