Deputy General Manager Sales Marketing

**Job Summary:** The role is responsible for leading national B2B/Institutional sales by driving project\-based business with architects, designers, developers, and corporate clients. The position focuses on end\-to\-end project sales management, product specification, key account development, and achieving sales targets within the building materials and interiors industry. **Job Requirements:** * Develop and execute the national B2B/Institutional sales strategy, focusing on architects, interior designers, developers, large\-scale furniture manufacturers, and corporate clients. * Build and manage a robust project pipeline, overseeing the entire sales cycle from lead generation and product specification to negotiation, closing, and after\-sales support. * Establish, nurture, and maintain high\-level relationships with key decision\-makers and influencers within the Architectural \& Design (A\&D) community. * Drive the product specification process to ensure the company's products (MDF, laminates, chipboard) are listed in project tenders and Bills of Quantities (BOQs). * Meet and exceed assigned B2B sales targets, providing accurate monthly forecasts, pipeline reports, and market intelligence to senior management. * Collaborate with Marketing and the Design Studio to develop specialised B2B sales kits, technical presentations, and custom solutions for project\-based clients. * Lead engagement at industry trade shows, architectural forums, and exhibitions to represent the company, generate new leads, and strengthen the brand's position in the project market. * Conduct regular market mapping and competitor analysis to identify emerging opportunities, project trends, and untapped segments within the B2B and institutional channel. * Develop and implement key account management plans for high\-value clients, ensuring long\-term engagement, retention, and increased share of wallet. * Coordinate closely with the Supply Chain and Production teams to ensure the timely availability of customised materials, samples, and project\-specific requirements to support seamless project execution. **Qualification \& Experience:** * BBA/MBA (Marketing) * 8\-10 years of proven B2B/Project/Institutional Sales experience within the Building Materials, Furniture, Laminates, or Construction industry. * Must possess an existing, strong network within the A\&D (Architects \& Designers) community in Pakistan. * Proven experience managing the end\-to\-end B2B sales cycle. * Hands\-on experience in key account management within the B2B or project\-based industry. * Experience in maintaining a structured project pipeline and preparing accurate sales forecasts. * Practical experience using CRM software for lead tracking, reporting, and client management. **Location: Karachi**