Area Sales Manager

**Job Title:**           Area Sales Manager **Reports to:**        Director of Sales **Location:**           Remote\- NY/NJ **Status:** FT/Exempt **ABOUT THE COMPANY** ROAR is redefining hydration for a new generation. In a category that has become overly serious and hardcore performance obsessed, ROAR stands for something different: hydration that is expressive, effortless, and rooted in real life. Built for people who move, connect, and live life out loud, ROAR delivers complete hydration with vitamins, antioxidants, and electrolytes \- all with just 20 calories and 3g of sugar or less per bottle. More than a beverage, ROAR is a cultural signal \- bright, approachable, and fun. It rejects the intensity and rules of traditional hydration in favor of something more human: joy, spontaneity, and the kind of movement that doesn’t need a scoreboard. This positioning has resonated with consumers and retailers alike driving strong momentum across both natural and conventional retail, where ROAR continues to expand rapidly and now ranks as the \#2 brand in the natural channel within the enhanced water category. **THE JOB** ROAR Organic is seeking a hands\-on Sales Leader to drive profitable growth in a fast\-paced, high\-growth environment. This role is responsible for leading all sales activities across grocery customers in the Northeastern U.S., including new business development, key account management, forecasting, and executing data\-driven strategies to expand market share and increase brand awareness. The ideal candidate brings a proven track record of scaling high\-growth brands profitably, with deep experience managing both established and emerging grocery retailers, as well as broker partners. They are highly relationship\-driven, resourceful, and action\-oriented, with strong communication and organizational skills. This leader excels at building and implementing the strategies, tools, and processes needed to support sustained growth. **KEY RESPONSIBILITIES** * Grow distribution and topline revenue with a focus on regional and independent retailers. * Develop and execute annual customer strategies, planning calendars, and processes. * Prepare monthly sales, trade spend, and SPINS consumption reports with insights on key trends and KPIs. * Manage SPINS consumption reporting and conduct analyses to inform business decisions, including category trends, promotional dynamics, and competitive insights, while supporting MAPS (Merchandising, Assortment, Pricing, Shelving) strategies * Manage broker performance through monthly scorecards, identifying successes and actionable opportunities. * Own forecasted sales for new and existing customers using data and trend analysis. * Design and optimize trade spend programs to drive profitable growth and promotional effectiveness. * Leverage syndicated data (IRI, SPINS) to build compelling, retailer\-specific presentations. * Create, develop, and present effective sales presentations. * Track, measure, and analyze performance metrics, including ROI. * Recommend and represent the brand at key national and regional trade shows and industry events. **SKILLS \& EXPERIENCE** * Minimum 2 years of CPG sales experience. * Strong understanding of the beverage grocery landscape, including retailers, distributors, and brokers. * Experience with HQ sales planning in addition to field sales. * Solid grasp of sales KPIs with the ability to build trade plans, forecast, and analyze performance. * Creative, solutions\-oriented problem solver with strong personal accountability. * Thrives in a hands\-on, fast\-paced, entrepreneurial environment. * Highly proficient in Excel, PowerPoint, and syndicated data tools (SPINS, IRI). * Ability to travel extensively as needed. * Must be authorized to work in the U.S. without sponsorship.