Area Sales Manager

**About HTL Group** HTL Group is one of the world’s leading sofa and furniture manufacturers with a strong global presence. We design, manufacture, and distribute premium upholstery furniture to international markets, combining craftsmanship, comfort, and contemporary design. We are seeking a motivated and customer\-focused **Area Sales Manager** ideally located within the Northern UK. This is an individual contributor role focused on managing existing independent furniture retailers, developing new accounts, and driving sales growth for HTL’s product range. **Role Overview** As the **Area Sales Manager** , you will manage key retail accounts and build long\-term relationships with independent furniture retailers in your region. You will be responsible for promoting HTL’s product range, providing in\-store product training, and supporting retailers to maximize sales performance. This role suits a self\-driven individual with a strong interest in furniture and home furnishings, with **2–3 years of sales experience** , ideally from the furniture industry, we invite candidates with a retail sales background, who are ready to step into a regional sales role or candidates who are currently working as an Area Sales Manager. **Key Responsibilities** * Manage and grow business with existing independent furniture retailers within the assigned region. * Identify and develop new retail accounts to expand market coverage. * Conduct regular store visits to monitor sales performance, ensure product visibility, and strengthen retailer relationships. * Provide product training and sales support to retail staff to enhance product knowledge and customer engagement. * Work closely with internal teams on order coordination, delivery, and after\-sales matters to ensure smooth service. * Gather market intelligence and competitor insights to support sales strategies and brand positioning. * Support local promotions, showroom displays, and new product launches when required. **Requirements** * 2–3 years of sales experience, preferably in the furniture, home décor, or related retail sector. * Background in retail sales or account management with strong customer service orientation. * Excellent communication, presentation, and relationship\-building skills. * Proactive, well\-organized, and results\-driven with the ability to work independently. * Based within or able to travel frequently across assigned regions. * Passion for furniture design and interest in building a long\-term career in the industry. **What We Offer** * Opportunity to represent a globally recognized brand with strong design and manufacturing heritage. * Hands\-on role with autonomy to develop your territory and build retailer partnerships. * Training and support from an experienced international sales team. * Attractive Salary and Benefits package