Sales Manager (B2B)

We are working with a leading food production business operating across the UAE who are seeking to expand its B2B commercial team. The company produces high\-quality, nutritionally balanced meals at scale, serving a diverse client base across sectors such as fitness, retail, corporate, and food service. As part of this growth, there is a requirement for a commercially driven B2B Sales Manager to support the development of contract\-based revenue streams and optimise production capacity. **The Role** This is a target\-driven position focused on generating and converting new B2B opportunities across multiple channels. The successful individual will be responsible for promoting a broad range of production capabilities, including branded offerings, private label solutions, bulk supply, and ready\-to\-sell products. **Key Responsibilities** * Identify and develop new B2B opportunities across the UAE market * Build and manage a consistent pipeline of prospective clients * Carry out proactive outreach through calls, meetings, and in\-person visits * Present tailored solutions aligned to client needs and operational capabilities * Manage the full sales cycle from initial engagement through to closing * Negotiate commercial terms in line with volume, margin, and delivery feasibility * Collaborate with internal teams to ensure commercial viability of new agreements * Support onboarding and implementation of new contracts * Develop existing accounts to increase volume and long\-term value **Focus Areas** * Engage with sectors such as fitness, retail, corporate organisations, education, and other high\-volume consumer environments * Secure medium to large\-scale supply agreements * Contribute to overall revenue growth and improved utilisation of production capacity **Performance Metrics** * Consistent new business generation and deal conversion * Ongoing pipeline development and revenue contribution * Increased utilisation of operational capacity * Growth and retention of key accounts * Typical contract sizes vary depending on scope and volume, generally ranging from mid to high\-value monthly agreements. **Experience Required** * 4–6 years of B2B sales experience, ideally within the UAE market * Background in food production, FMCG, catering, or a related sector is beneficial * Proven track record of achieving sales targets and closing deals * Strong commercial acumen, including pricing and margin awareness * Ability to collaborate cross\-functionally with operational teams * Self\-driven, proactive, and comfortable working in a performance\-led environment * Adaptable in managing a varied product offering and client base