Regional Sales Manager - Jodhpur

**Job Purpose** **To attain the regional trade sales targets for the brand and product / product categories by setting up and managing a strong distributor network for the region.** **Ensuring that trade sales drive quick scaling up of the Paints business by building a strong distributor network for the region.** **Building synergies with the distributor network in the region despite the presence of strong and well\-set competitors in the market.** **Key Result Areas \& Supporting Actions** **Drive attainment of the volume and value target for the region** * Plan and drive initiatives to establish focused products in market and maintain sustainable sale potential for focused products (in addition to regular range of products) * Explore business opportunities with different stakeholders for regular \& focused products and design strategies and initiatives to generate demand * Attain periodic (annual, quarterly and monthly) targets for the region. * Conduct regular market research and keep track of key competition product, pricing and activities. * Respond to sales leads, enquiries and follow up on sales visits. * Maintain and update relevant customer relationships. **Manage and expand distributor network to enable smooth functioning of Trade Sales for the region** * Study the market for new dealers, analyze their potential and onboard and drive business from this network. * Monitor loyalty programs for dealers. Generate timely analysis to showcase performance of dealers. With the help of agency, drive and execute the benefits of the loyalty program. * Ensuring realization of payments within established timelines and driving action to address outstanding accounts for dealers within the region. * Coordinate training programs / workshops for dealers and their staff within the region. * Collate structured feedback for distributors from competition / consumers. * Enhance dealer engagement and motivation for the region by executing regular initiatives for them. * Provide design inputs, implement and track performance of schemes for trade partners. **Support driving the loyalty program for the region** * Providing assistance to the trade sales head team as well as loyalty team (Services) in driving the loyalty program on the ground. * Encourage participation of all stakeholders (dealer, contractors, painters, etc.) to drive * effectiveness. * Grow the number of participants and work on means to retain them (keeping them engaged). **Design and drive execution of field marketing activities around the product** * Design and execute field marketing activities around the products with a view to increase adoption and depth including programs to create product awareness and communicate product strength vis\-a\-vis competition products in the market. **Build cross functional synergies with other teams to enable successful implementation of Trade Sales related initiatives** * Integrate with other verticals and extend support in driving initiatives for launching and * establishing of products in the market. * Collaborate with Supply Chain, Brand and Retail team to ensure availability of material stock of focused products in line with demand. **Manage and grow the talent within the team by driving people management initiatives** * Hiring best talent in Trade sales, developing and engaging them. * Building high performance culture and conversations in teams. * Build strong talent pipeline for key roles in Trade sales.