Regional Sales Manager- East

**Job Title:**           Regional Sales Manager\- East **Reports to:**         VP of Retail Sales **Location:**           Remote\- Eastern/Central US **Status:** FT/Exempt **Compensation:** Base salary up to $105,000, depending on experience and qualifications. **ABOUT THE COMPANY** Pip’s Heirloom Snacks (formerly Pipcorn) is rooted in the belief that Heirloom Makes It Better™. Crafted with heirloom corn from family farms and made with non\-GMO, gluten\-free ingredients, Pip’s delivers rich flavor and bold crunch so families never have to compromise on the taste they love or the ingredients they trust. From Cheese Balls to Corn Dippers, Crunchies, Fries, Upcycled Twists, and Heirloom Popcorn, every Pip’s snack blends nostalgia with a better\-for\-you spin, featuring heirloom corn grown for flavor and clean oils like avocado oil and high\-oleic sunflower oil. **THE JOB** UpSnack Brands is seeking a hands\-on Sales leader to drive profitable growth in a fast\-paced, high\-growth environment. This role leads all sales activities for regional and independent Natural \& Grocery customers across the Eastern U.S., including new business development, key account management, forecasting, and data\-driven growth strategies to increase market share and brand awareness. The ideal candidate has a proven track record of profitably building high\-growth brands, with deep experience strategically managing existing and new Natural/Grocery retailers and broker partners. They excel in managing retailer relationships, bring a resourceful, action\-oriented mindset, and are strong communicators who are highly organized and skilled at building the strategies, tools, and processes needed to sustain continued growth. **KEY RESPONSIBILITIES** * Deliver against Annual Operating Plan targets, including gross/net sales and trade spend. * Grow distribution and topline revenue with a focus on regional and independent retailers. * Develop and execute annual customer strategies, planning calendars, and processes. * Prepare monthly sales, trade spend, and SPINS consumption reports with insights on key trends and KPIs. * Manage SPINS consumption reporting and conduct analyses to inform business decisions, including category trends, promotional dynamics, and competitive insights, while supporting MAPS (Merchandising, Assortment, Pricing, Shelving) strategies * Manage broker performance through monthly scorecards, identifying successes and actionable opportunities. * Own forecasted sales for new and existing customers using data and trend analysis. * Design and optimize trade spend programs to drive profitable growth and promotional effectiveness. * Leverage syndicated data (IRI, SPINS) to build compelling, retailer\-specific presentations. * Create, develop, and present effective sales presentations. * Track, measure, and analyze performance metrics, including ROI. * Recommend and represent the brand at key national and regional trade shows and industry events. **SKILLS \& EXPERIENCE** * Minimum 2 years of CPG sales experience. * Strong understanding of the Natural and Grocery landscape, including retailers, distributors, and brokers. * Experience with HQ sales planning in addition to field sales. * Solid grasp of sales KPIs with the ability to build trade plans, forecast, and analyze performance. * Creative, solutions\-oriented problem solver with strong personal accountability. * Thrives in a hands\-on, fast\-paced, entrepreneurial environment. * Highly proficient in Excel, PowerPoint, and syndicated data tools (SPINS, IRI). * Ability to travel extensively as needed. * Must be authorized to work in the U.S. without sponsorship.