Regional Sales Manager

**POSITION** : AREA SALES MANAGER **INDUSTRY \-** FMCG / FOOD MANUFACTURING / BAKERY \& CONFECTIONERY **LOCATION** \- Saudi Arabia **COMPENSATION \& BENEFITS** • Salary: SAR 12,500 (without KSA experience) \- **LKR 1\+ Million** • Salary: SAR 12,500 – 15,000 (with KSA experience)\- **LKR 1\+ Million \- 12\+ Million** • Unlimited Fuel • Commissions/Performance\-based incentives • Company Car • Flight Tickets • Visa Sponsorship • Long\-term growth and career progression within a leading FMCG group **Preferable Sri Lankans** **COMPANY OVERVIEW** A **leading FMCG food manufacturing group in Saudi Arabia** , part of a large and well\-established regional industrial conglomerate operating across the **Gulf and Middle East** . The company is known for **international quality standards** , state\-of\-the\-art production facilities, and a strong retail distribution network delivering bakery and confectionery products to **thousands of retail outlets daily across KSA.** As part of rapid expansion, the organization is strengthening its **retail sales leadership team** across Saudi Arabia. **ROLE PURPOSE** The Regional Sales Manager will lead and drive **regional retail sales operations** , ensuring revenue growth, market expansion, customer satisfaction, and strong execution across routes, depots, and sales teams. **KEY RESPONSIBILITIES** **SALES \& BUSINESS GROWTH** • Manage regional sales forecasting and set aggressive yet achievable performance targets • Drive sales growth through effective retail penetration and client base expansion • Meet and negotiate with key retail customers and strategic accounts • Support and coach sales teams to close high\-value deals SALES OPERATIONS \& REPORTING • Prepare periodic sales reports covering volumes, trends, growth opportunities, and risks • Analyze regional sales performance against targets and budgets • Control and optimize retail sales expenditures to meet budget requirements **CUSTOMER EXPERIENCE \& RELATIONSHIP MANAGEMENT** • Reduce customer complaints and maintain the highest level of customer satisfaction • Strengthen long\-term relationships with retailers, distributors, and key partners **INTERNAL COORDINATION** • Coordinate with internal departments to ensure accurate delivery schedules • Manage sales contracts and proposals in compliance with company policies • Liaise with ICT teams regarding handheld devices (HHT), system updates, databases, and reporting **ROUTE, DEPOT \& FIELD MANAGEMENT** • Plan, optimize, and manage retail sales routes (creation, merging, and closure of unprofitable routes) • Supervise depots and retail outlets within the region • Conduct regular site visits and performance evaluations • Ensure compliance with company standards across operations **ASSET \& COMPLIANCE MANAGEMENT** • Monitor cleanliness and appearance of sales vehicles in line with company policies • Ensure disciplined execution of retail operations and field activities **IDEAL CANDIDATE PROFILE** • Bachelor’s Degree in Marketing, Business Administration, or a related field • **5–6 years of experience** as an Area Sales Manager • FMCG / Bakery industry experience strongly preferred • Prior **KSA market experience is highly preferred** • Strong knowledge of retail sales strategies and route\-to\-market execution • Expertise in sales tools, forecasting, and performance analysis • Strong leadership, negotiation, and communication skills