Regional Sales Director, Sephora - West (ITC/UD/YTTP)

**What You Will Do** The Regional Sales Director will lead the sell through team that drives sales revenue to deliver year over year growth. The goal is to create \& execute strategic initiatives to defend share of market in Sephora. * Has a forward\-thinking mindset to navigate the competitive retail landscape. * Is a People Leader trailblazer, specializing in employee performance management who ensures that there are clearly defined people development plans and strategy in place. * Is highly strategic, ambitious \& commercially savvy, working with cross\-functional teams to provide feedback on store placement, promotional activity, events \& education materials based on competitive insights to strengthen retail performance. * While in stores, the Regional Sales Directo mentors, develops, and provides coaching's side\-by\-side with the team. This would include, but would not be limited to, the following accountabilities: **Key Accountabilities** **People Leader** * Create a culture of inclusion, collaboration \& psychological safety with direct reports. * Review initiation, progress \& achievement of regional market strategies to drive growth of retail sales during status updates with direct reports. * Working side by side, train, coach \& develop direct reports for leadership development, optimized store visits, and building \& maintaining retailer partnerships. * Co creates clearly defined career maps \& succession plans with direct reports \& Human Resources. * Ideate, plan \& execute biannual planning meetings for direct reports. **Customer Centric** * Conduct weekly team meetings to review sell through success \& opportunities by retailer of newness, core \& promotional activity. Analyze NPD reporting for comprehensive understanding of the competitor landscape. * Provide insight on customer shopping behaviors and suggest innovative ideas to improve the brand’s relationship with consumers through opportunities in product, merchandising, marketing, promotions, and digital platforms. * Responsible for reviewing Sephora brand surveys weekly to identify training success \& opportunities, sharing with key stakeholders. * Support direct reports execution of cluster trainings, communicating dates, ordering gratis \& creating competitive analysis to share with Education Manager. * Initiate quarterly meetings with Event \& Business Directors to solidify event dates in high stakes doors to retain the consumer \& recruit new consumers to the brand. * Execute competitive training \& event strategies in engaging store teams to support brand KPI’s with new launches \& core skus. **Operational** * Forecasting sales by market, ensuring annual budget, freelance allocation \& market support is in alignment with business trends for the luxury make up market and adjusting if needed. * Analyze Luxe Dashboard weekly, to understand area achievement to budget, last year and market evolution. Review Key state performance monitoring growth to mitigate risk of losing share of market. * Provide weekly area business recaps and monthly reporting that identifies key sku sell through, promotional performance, ranking, gondola productivity, \& sales competitive analysis * Continuously assess and evaluate area productivity, regional sales, training results of core \& newness. * Review freelancer productivity, store rankings \& key sku performance to maintain elevated performance in freelance doors vs non supported freelance doors. * Actively participate in planning Sell through National Sales Meeting, Sephora \& Ulta leadership conferences. * Remaining current on changes or updates to Sephora process via the Sephora brand portal. * Evaluate expenses related to T\&L, product closet, meeting \& freelance budgets to control variable expenses \& increase profit by evaluating P \& L monthly. * Ordering Season in a box, car stock , GWP \& sampling needs. * Maintenance of the Sell through field address list to keep current. **Required Competencies And Interpersonal Skills** * Bachelor’s Degree or an equivalent combination of education and experience. * Minimum 5 years of a proven track record in delivering a high\-performance culture in a team through coaching, mentoring, and leadership. Cosmetics/Beauty industry required. * Proven experience in managing, motivating and training a sales team. * Strong analytical, interpersonal, communication, negotiation skills. * Proven ability to work collaboratively and build positive/effective business partnerships. Proficient in Microsoft Suite; Word, Excel, PowerPoint, Power BI, One Note \& Teams.