Regional Brand Manager | Middle East, North Africa & Turkey

Mandarin Oriental is looking for a Regional Brand Manager \| Middle East to join our Brand team. Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. Mandarin Oriental is the award\-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought\-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting\-edge of luxury experiences. As Regional Brand Manager, MET, you will play a pivotal role in supporting the Regional Brand Director to bring Mandarin Oriental’s brand strategy to life across the Middle East and Turkey. This includes driving regional brand programmes, delivering multi\-channel campaigns, and executing content\-driven storytelling that resonates with both global and local audiences. You will actively contribute to the launch of new hotel openings, rebrands, special projects, and regional brand\-led initiatives \- including event activations, partnerships, influencer collaborations, and digital marketing. You will work closely with hotel marketing teams, agencies, and cross\-functional stakeholders to ensure brand consistency, strategic alignment, and high\-impact execution in line with the Group’s long\-term goals. **As a Regional Brand Manager MET, you will be responsible for the following duties:** * Support the Regional Brand Director with the execution of go\-to\-market strategies across new openings, rebrands, and special projects. * Assist in the rollout and localisation of global and regional campaigns across key owned and paid channels, including social media, performance marketing, email, and partnerships. * Lead the execution of regional brand events and experiential activations, collaborating closely with agency partners, F\&B, Spa, and property marketing teams. * Coordinate and support the production of content and creative assets including photography, video, and collateral, ensuring high\-quality brand storytelling aligned with our brand identity. * Collaborate with the Group's global creative and digital teams to bring branded initiatives such as global campaigns, key visual development, and seasonal offers to life in the region. * Work closely with regional hotels to support media partnerships, KOL/influencer engagement, and public relations opportunities that build brand awareness and drive conversion. * Liaise with agency and internal stakeholders to measure performance of regional campaigns and activations; track ROI, report KPIs, and recommend optimisations. * Keep a pulse on emerging trends, customer behaviour, competitor activity, and cultural movements in the region to inform relevant and timely brand strategies. * Ensure all activations and creative executions are aligned with MOHG’s global brand guidelines and strategic objectives. * Manage timelines, budgets, and stakeholder communication across projects to ensure seamless delivery. * Ensure annual brand audits are completed across the portfolio. * Support day\-to\-day communication and alignment with hotel\-based Directors of Marketing and PR Managers. **As Regional Brand Manager MET, We Expect From You** * Minimum 4–6 years’ experience in brand, marketing, communications, or content\-led roles, ideally within luxury hospitality, lifestyle, fashion, or premium consumer brands. * Strong brand sensibility and storytelling mindset, with a sharp eye for content quality and detail. * Proven ability to manage projects end\-to\-end across creative, commercial, and operational functions. * Excellent interpersonal skills and ability to collaborate with diverse teams and external partners. * Highly organised, proactive, and comfortable managing multiple workstreams simultaneously. * Understanding of luxury consumer behaviour and cultural nuance in the Middle East \& Turkey. * Proficiency in Microsoft Office, Canva, and/or Adobe Creative Suite preferred. * English fluency required; Arabic language skills are a plus. **Our Commitment To You** * Learning \& Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously. * MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the \#MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones. * Heath \& Colleague Wellness. Finding the right work\-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally. **We’re Fans. Are you?**