National Sales Director

LaSalle Network has partnered with a growing lifestyle brand in the CPG/ Food space in their search for a **National Sales Director** for their Toronto office. In this role, you will lead and scale the Canadian business within a high\-growth CPG category. This is a unique opportunity for a senior commercial leader to own the full market strategy, drive national expansion, and deliver sustained, profitable growth across Canada’s top retail partners. **What You’ll Do** * Own and execute the Canadian growth strategy, including full P\&L responsibility * Drive expansion across major national and regional retailers * Build and strengthen senior\-level relationships with key retail partners * Lead all sales activities from strategic planning through execution * Identify new distribution opportunities and unlock category growth * Expand product presence and performance across leading grocery accounts * Partner with internal teams (Marketing, Finance, Supply Chain, R\&D) to align on business priorities * Collaborate with operations and external partners to support logistics, supply chain, and production initiatives * Contribute market insights to inform innovation and long\-term strategy * Develop and manage budgets, forecasts, and resource allocation * Ensure strong execution against strategic and commercial objectives **What You Have** * 10\+ years of experience in sales within the food or CPG industry, with at least two years of leadership experience * Proven success scaling branded products within major Canadian retailers * Strong experience managing national accounts and complex retail relationships * Demonstrated ownership of P\&L and delivery of revenue growth * Strategic thinker with the ability to translate insights into action * Effective communicator with the ability to influence cross\-functional and external stakeholders * Self\-starter who thrives in an autonomous, fast\-paced environment **Why Apply** This is an opportunity to take full ownership of a national market, shape long\-term growth strategy, and make a meaningful impact within a fast\-growing CPG organization. Base salary: $155k\-$170k depending on experience, with bonus eligibility. First\-year on\-target earnings typically range from $190k\-$205k. You will also be eligible for a full suite of benefits including medical, vision, and dental insurance, as well as PTO! While this is a full remote position (with some required travel), this position does require the candidate to reside in Toronto. If this sounds like the role for you, apply today! Missy Stella Sr. Unit Manager, Marketing \& Sales Recruiting LaSalle Network LaSalle Network is an Equal Opportunity Employer m/f/d/v. LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry\-level positions to the C\-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry\-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends, hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's Compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: View a full list of our benefits here. All assignments are at\-will and their duration is subject to change.