National Sales Director

*\*\*\*This is NOT a role with ForceBrands\*\*\** **National Sales Director – US Retail Expansion** Location: US\-based (travel 30–50%) We are partnering with a high\-growth, profitable plant\-based protein and supplements brand to hire a National Sales Director to lead US retail expansion. This company is an established international category leader with vertically integrated manufacturing, strong margins, and a proven track record of scale. The US business is currently \~$10M\+ in annual revenue with distribution in Sprouts, HEB, Meijer, and Fresh Thyme — and significant white space ahead. This is a true build role. The National Sales Director will own brick\-and\-mortar strategy, aggressively expand distribution (Natural channel first), and drive sell\-in, sell\-through, and retail velocity performance. **Key Responsibilities:** * Develop and execute US retail expansion strategy across Natural and Grocery channels * Open new national and regional accounts * Own sell\-in, promotional planning, and velocity\-driving initiatives * Manage broker and distributor relationships * Align retail programming with broader digital demand generation efforts * Build the US retail function from the ground up **Ideal Profile:** * Proven hunter with a track record of opening national Natural accounts * Experience calling on buyers in protein, supplements, VMS, or broader wellness categories * Strategic retail operator — not purely transactional * Blend of large CPG structure and entrepreneurial agility * Comfortable operating as a one\-person show in a fast\-paced growth environment **Compensation:** * Base salary: $150K–$175K (flexible based on experience) * Bonus: 25–35%\+ * Equity participation This is a unique opportunity to help scale a globally successful brand in the highly competitive US protein market, with meaningful ownership and long\-term upside.