National Account Manager

\*\*\*\* This is not a role at ForceBrands \*\*\*\* **7 or more years of experience** with big and small brands. \*\*\*\*Please do not apply without CPG **FOOD** Experience\*\*\*\* Please Note: *Alcoholic and Non Alcoholic Beverage Experience are not being considered\*\*\*\** **National Account Manager** We are a dynamic consumer packaged goods company specializing in seasonal and celebratory products that inspire joy and creativity in households across North America. With iconic brands such as Betty Crocker® and Cake Mate® dessert decorating products, PAAS® egg decorating kits, Pumpkin Masters® pumpkin carving tools, and GiftPop® popcorn, we help families and friends create unforgettable moments for every occasion. **Position Description:** We’re looking for a results\-driven National Account Manager who excels at building strong partnerships with major retailers and driving business growth across both in\-store and online channels. This role requires someone who can identify high\-value opportunities, grow market share, expand product offerings, and ensure our brand stays relevant at scale. You’ll take an entrepreneurial, hands\-on approach to execution, combining strategic thinking with action\-oriented leadership. Success in this role means thriving in a fast\-paced, high\-growth environment, adapting quickly to change, and working closely with cross\-functional teams—sales, marketing, category management, product development, finance, operations, and external partners. As a key leader, you’ll align teams, uncover growth opportunities, and help shape the future of Signature Brands through innovative, impactful work with our retail partners. **Essential Duties:** Account Management * Build and maintain strong, long\-term relationships with key stakeholders (buyers, category managers, decision\-makers). * Serve as the main point of contact for all strategic activities at assigned accounts. * Execute brand strategies aligned with business goals across multiple platforms. * Identify and address challenges and opportunities to drive efficiency, trust, and mutually beneficial outcomes. Cross\-Functional Collaboration * Collaborate with internal teams—sales, marketing, product development—to identify growth opportunities and execute go\-to\-market strategies. * Partner with e\-commerce and marketing teams to integrate omnichannel strategies. * Coordinate with supply chain, logistics, finance, and merchandising teams on product availability, pricing, shipping, and promotions. Business Development \& Distribution Expansion * Develop relationships with brokers, distributors, and digital platforms to increase market share and ensure product visibility. * Identify and secure new distribution opportunities across traditional retail and digital channels. * Drive growth and profitability by expanding partnerships and new business initiatives. Sales Strategy \& Execution * Develop and implement retailer\-specific sales strategies focused on new product placements, promotions, and merchandising. * Analyze sales data, market trends, competitive insights, and consumer behavior to refine go\-to\-market plans. * Lead negotiations for pricing, promotional programs, and joint business plans, optimizing calendars across retail and digital platforms. Operational Excellence * Manage daily operations across assigned accounts, resolving challenges and ensuring timely execution of deliverables. * Implement best practices for operational efficiency using data and analytics to optimize supply chain performance. * Manage account\-level sales budgets, forecasts, and resource allocation to achieve financial objectives. Reporting \& Financial Analysis * Regularly assess performance using syndicated data, customer reporting, and retail analytics platforms. * Monitor KPIs across all accounts and adjust strategies to meet revenue, profitability, and market share targets. * Own account\-level P\&Ls, using insights to refine promotional spend, product management, and trade investment strategies. **Requirements:** * Bachelor’s degree in business, marketing or related field. * 7\+ years of experience in consumer product sales, including account management expertise at both large and smaller retailers. * Experience growing profitable sales in multiple retail channels, utilizing an omnichannel sales approach leveraging trade marketing, retail media paid search, category management broker networks and retailer systems to scale. * Demonstrated ability to develop and execute strategic plans with strong negotiation and contract management skills focused on balancing the needs of the retailer while meeting and exceeding company financials. * Strong business acumen and critical thinking skills with experience leveraging retail data platforms, syndicated data, and market insights to make inform decisions and drive growth. * Excellent leadership, communication and negotiation skills with a history of cross functional collaboration, resourcefulness and influencing senior stakeholders. * Takes initiative with an ownership driven approach, tackling the role with positivity and a solution\-oriented mindset. * Ability to travel as required for business needs.