General Manager | Mercedes-Benz of Palo Alto

**Description** **Lead a Flagship Luxury Operation \|** **Full P\&L Ownership \| High\-Performance Culture \| Executive Impact** \= * Compensation: Guaranteed Base Salary with commissions based off NET profitability The **General Manager** is fully accountable for the **performance, culture, and guest experience** of Mercedes\-Benz of Palo Alto. You will lead all dealership operations— **Sales, F\&I, Fixed Operations, and Administration** —with a focus on profitability, team development, and an exceptional, hospitality\-driven guest experience. This role requires a **hands\-on, high\-standards leader** who can operate at scale, develop strong leaders, and deliver consistent results in a luxury environment. **Key Responsibilities** * Own full P\&L accountability for Mercedes\-Benz of Palo Alto, driving revenue growth, gross profit, expense discipline, and overall financial performance across all departments. * Lead the guest experience end\-to\-end, ensuring every interaction reflects Mercedes\-Benz brand standards and Swickard’s hospitality\-first values, with consistent focus on CSI, NPS, and reputation. * Build, develop, and retain high\-performing leadership teams across Sales, F\&I, Fixed Operations, and Administration through coaching, accountability, and clear expectations. * Drive operational excellence through systems and standards, ensuring consistent execution of Swickard SOPs, strong cross\-department collaboration, and data\-driven decision\-making using CRM, DMS, and KPI reporting. * Serve as the strategic leader and external face of the dealership, partnering with OEM leadership, corporate teams, and community stakeholders while supporting enterprise initiatives across the Swickard platform. **Qualifications** * 7\+ years of progressive automotive leadership experience * Prior General Manager or Senior Director\-level experience strongly preferred * Proven success leading luxury or high\-line dealerships (Mercedes\-Benz experience a plus) * Demonstrated track record of profitability, team development, and guest satisfaction * Strong financial acumen with deep understanding of dealership KPIs * Ability to lead through standards, systems, and coaching—not chaos * Executive\-level communication skills and professional presence * High integrity with a servant\-leader mindset * Comfortable operating in a fast\-paced, high\-expectation luxury environment **Physical Requirements** * Sitting: The majority of the workday is spent sitting at a desk, using a computer and phone. * Standing and Walking: There may be times when the general manager needs to stand, walk around the dealership, or attend meetings. * Reaching and Bending: The manager may need to reach for files, supplies, or equipment. * Lifting: Occasionally, there might be a need to lift or move documents, supplies, or equipment. **Why Join Swickard** * Lead a prestige Mercedes\-Benz store in a top\-tier luxury market * Operate with clear standards, strong systems, and corporate support * Competitive executive compensation tied to performance * Long\-term career runway across 40\+ rooftops and premium brands * A culture built on hospitality, accountability, and doing the right thing **Competitive Benefits Package** * Insurance: medical, dental, vision, life and pet insurance * Optional disability coverage * 401k plan * Paid Holidays * PTO At **Swickard Automotive Group** , we’re a hospitality company that happens to sell cars. We operate premium automotive brands across the West Coast, Alaska, and Hawaii, and we scale success through **clear standards, strong systems, and people\-first leadership** . **Mercedes\-Benz of Palo Alto** represents one of the most respected luxury brands in the world—serving a discerning, high\-expectation guest base in one of the most competitive automotive markets in the country. This is a **flagship leadership role** for an operator who knows how to blend **luxury retail excellence, disciplined execution, and servant leadership** . \#T5