General Manager Car Rental

Milele Car Rental is seeking an experienced and commercially driven **General Manager** to lead and scale its car rental business. This is a senior leadership role with full financial and administrative authority, responsible for end\-to\-end business performance, growth and operational excellence. The role reports directly to the Group Business Head – Automotive and will play a key role in shaping strategy, profitability, and customer experience across the rental business. Key Responsibilities **Business \& P\&L Ownership** * Own full P\&L responsibility for the car rental business, ensuring revenue growth, cost optimization, and sustainable profitability. * Develop and execute short\- and long\-term business strategies aligned with group objectives. * Drive pricing, utilization, fleet mix, and yield management to maximize returns. * NTC – new to company accounts, corporate fleet, repeat customer list, business expansion **Operations \& Fleet Management** * Oversee all rental operations including fleet planning, utilization, maintenance coordination, and asset lifecycle management. * Ensure high service standards across customer touchpoints while maintaining operational efficiency. * Establish and monitor KPIs for utilization, downtime, damages, and operational costs. * Fleet preventive maintenance, to minimize Maintenance cost **Sales, Marketing \& Partnerships** * Lead B2B, B2C, and corporate sales strategies to grow market share. * Strengthen partnerships with corporate clients, aggregators, brokers, and digital platforms. * Collaborate with marketing teams on demand generation, pricing campaigns, and brand visibility. * Clear business targets to sales staff. Three months threshold – nonperformers to be fired on completion of 90 days **Financial \& Administrative Authority** * Exercise financial and administrative authority over budgets, approvals, contracts, and vendor management. * Ensure strong governance, compliance, and risk controls in line with UAE regulations. * Drive process discipline and reporting transparency * Directly responsible for profit and loss of business. **People \& Leadership** * Build, lead, and develop high\-performing teams across operations, sales, and support functions * Conduct workload analysis and rationalize manpower in conjunction with HR * Conduct peer business analysis with similar size competitors. * Improvise business processes to make them efficient and effective * Incorporate internal control to optimize available resources * Develop and implement MIS to facilitate monthly review process on business in conjunction with finance * Ensure measurable KPIs are assigned to sales and operations staff, progress is monitored on daily basis * Market trends/ Competition activity and schemes or offers by competition are to only counter but planned in a manner to produce better business results. * Weekly reporting on competition activity and our business plan comaprison * Set clear performance expectations, accountability frameworks, and succession plans. * Foster a performance\-driven, customer\-centric, and ethical work culture. **Candidate Profile** 10\+ years of senior leadership experience in the car rental, automotive leasing or mobility sector (UAE or GCC experience is MUST).