General Manager

GENERAL MANAGER  1933 Liquor Co. – Vancouver, BC  Full\-time – 40 hours per week Salary: $65,000–$75,000 per year (experience and fit dependent) 1933 Liquor Co. is a fast\-growing liquor retailer with a strong e\-commerce and delivery presence. We’re looking for a hands\-on, results\-driven General Manager who can lead daily operations, drive revenue growth, and build a high\-performing team across retail, e\-commerce, and corporate sales channels. This role owns day\-to\-day execution, team leadership, and performance outcomes. You will work through team leads while remaining hands\-on where needed to ensure standards, accountability, and execution remain high. If you’re a builder, a leader, and someone who takes ownership, this role is for you. What You’ll Do \- Lead, coach, and develop the store team; set clear expectations, build accountability, and foster a strong, positive work culture. \- Set the tone for a respectful, accountable, and high\-performance work environment. \- Oversee daily operations including scheduling, store presentation, task completion, and staff performance. \- Drive revenue growth across retail, e\-commerce, delivery platforms, and corporate/B2B sales. \- Own oversight of e\-commerce operations, including order flow, fulfillment accuracy, delivery performance, platform standards, and customer experience across online channels. \- Analyze sales performance, identify gaps or inefficiencies, and implement changes to improve profitability. \- Provide direction and oversight across product ordering, promotions, merchandising execution, and vendor relationships to ensure alignment with sales strategy. \- Ensure store layout, visual standards, and product flow support a high\-conversion shopping experience. \- Maintain strong customer experience standards, address escalated issues, and protect store ratings across in\-store and online channels. \- Be a visible leader on the floor—engaging with customers, supporting staff, and leading by example. \- Conduct regular team meetings, communicate priorities clearly, and keep the team aligned on goals and expectations. \- Support basic marketing execution such as social content ideas, in\-store features, and product highlights. \- Provide clear weekly updates and reports to ownership on sales performance, team execution, customer feedback, and operational issues. Who You Are \- A confident, hands\-on retail leader who can motivate, direct, and develop a team. \- Revenue\-focused, analytical, and driven by results and continuous improvement. \- Highly organized, consistent, and comfortable holding people accountable. \- Comfortable working with sales data, reports, and performance trends. \- Strong communicator who can clearly present information to both staff and ownership. \- Possess a solid foundational understanding of the liquor industry, products, and retail environment (or the ability to quickly build it). \- Passionate about wine, beer, spirits, and ongoing product education. Required Experience \- 5\+ years of retail experience (liquor, specialty retail, grocery, or similar). \- 3\+ years in a management or supervisory role with direct team leadership. \- Experience working in fast\-paced, high\-volume retail environments. \- Demonstrated experience with e\-commerce, delivery platforms, or omni\-channel retail operations. \- Must be 19\+ with a valid Serving It Right certificate prior to start date. Considered an Asset \- Experience with retail marketing or social media execution. \- Experience developing or managing corporate/B2B accounts. \- WSET Level 2 or 3, or interest in continued product education. Why Work With Us \- Competitive salary. \- Basic health and dental benefits plan. \- Staff discount on wine, beer, spirits, and RTDs. \- Opportunity to grow with a business expanding across retail, e\-commerce, and corporate sales. \- Fast\-paced, supportive team environment with ongoing product education. To Apply Please submit your resume and a short note to info@1933liquorco.com outlining your retail leadership experience and why you believe you’re a strong fit for this role.