Director, Sales - Full Service Lodging

**Pressed is growing and hiring a Director of Sales, Full\-Service Lodging (FSL)** to lead and scale our expansion across full\-service hotels, resorts, and lifestyle hospitality brands. We’re looking for a sales leader to open doors and scale programs. This role is created for someone who blends strategic selling with hands\-on execution. **If you thrive in build\-mode and turning pilots into winning programs, this is your role.** **About Pressed Juicery** Pressed Juicery is a modern wellness brand built with the mission to empower your wellness journey. Founded in 2010 by three friends, Pressed began as a small space with a big idea: real, nourishing food should be accessible and fit into everyday life. What started in a tiny Los Angeles juice bar has grown into a dynamic omnichannel brand, with products available through thousands of retailers nationwide, alongside our company\-owned stores and direct\-to\-consumer channel. At Pressed Juicery, we operate as one community bringing high\-quality, better\-for\-you products to market. Guided by passion and purpose, we’re building what’s next in wellness. **Our Mission** Pressed Juicery’s mission is to empower your wellness journey. **Our Workplace Culture** * We embrace diversity, equity, inclusion, and belongingness! * We speak up with radically candid communication. * We wholeheartedly support personal and professional growth. * We believe mistakes can be valuable and lead to continuous improvement. * Lastly, we value excellence and strive to achieve greatness in all we do! **Our Values** * Community \- as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves. * Passion \- curious and humble, we inspire people to make healthy choices. * Growth \- pursuing wellness with intention, we create and embrace good energy. **Our Benefits** * 401k match * Annual bonus eligibility * Three weeks of vacation time * Paid holidays and 8 Pressed Days (additional days off) * Medical, dental, and vision insurance * Flexible Spending Account * Generous paid parental leave * Employee Referral Program **About the Role** The Director of Sales, Full\-Service Lodging (FSL) is a quota\-carrying, growth\-driving leader responsible for expanding Pressed Juicery’s presence across full\-service hotels, resorts, and upscale lifestyle lodging brands. This role opens new doors, designs pilots that convert, and scales profitable multi\-property rollouts across management companies, ownership groups, and brand\-level programs. This role begins as a Hunter position (90/10\) \- focused on prospecting, pitching, piloting, and closing new hotel groups and flagship properties. As the business matures, it will transition toward 70/30 Hunter/Farmer, with expanded accountability for strategic portfolio growth, program adoption across managed and franchised properties, and long\-term chain account development. **Key Responsibilities** *Sales Leadership \& Growth* * Own the full\-service lodging growth plan and quota across lifestyle, resort, convention, and premium hotel brands; deliver multimillion\-dollar new revenue. * Maintain 3× pipeline coverage with disciplined stage definitions (prospecting → discovery → pilot → expansion → rollout). * Present insight\-driven recommendations that elevate decision quality for hotel culinary, F\&B, wellness, procurement, and brand teams. * Protect deal economics within guardrails; partner closely with Finance on pricing, rebates, and program structure. * Demonstrate disciplined follow\-through, structured communication, and proactive problem\-solving to remove roadblocks and accelerate deals. *Account Development \& Partnerships* * Prospect, pitch, and close top hotel operators, ownership groups, and brand\-level decision makers. * Navigate complex organizational structures, including corporate F\&B, brand ops, procurement, wellness teams, and property\-level leadership. * Build trusted relationships at the Director/VP level; flex communication style to match stakeholder sophistication and decision path. * Represent Pressed with exceptional preparation and polish at industry events, partner conferences, and on\-property showcases. * Bridge communication between corporate decision makers and property\-level operators using clear, scalable handoff processes that drive adoption. *Pilot Design \& Rollout Execution* * Design and lead structured pilots (typically 8–12 weeks) with defined KPIs: velocity, waste, sell\-through, merchandising compliance, sampling calendars, and success thresholds. * Identify risks early and provide clear, executable operational solutions to ensure pilots convert to broader expansion. * Scale proven programs into multi\-region or multi\-brand rollouts, including training, POS/in\-room collateral, merchandising, and operational launch kits. * Partner with hotel F\&B leaders to optimize menu placement, grab\-and\-go positioning, wellness offerings, and program compliance. *Distribution \& Operational Readiness* * Activate distribution lanes across broadline, regional DSD, and cold\-chain partners. * Collaborate cross\-functionally to validate operational feasibility, including pack\-outs, storage, labor, and throughput. * Troubleshoot issues quickly and decisively, bringing forward informed solutions grounded in operational reality. * Strengthen reliability by aligning chain requirements with distributor and operator capabilities, ensuring consistent supply and flawless launch execution. *Forecasting, CRM Discipline \& Internal Collaboration* * Drive forecast accuracy using pilot performance, property\-level orders, chain\-wide trends, and distributor insights. * Maintain CRM discipline, ensuring accurate stage progression and clean pipeline hygiene. * Partner with Marketing to develop co\-marketing opportunities, wellness activations, LTOs, and brand stories that enhance hotel partner positioning. * Model clarity, accountability, and structured communication across all internal teams. **Qualifications** * 8\+ years of food \& beverage or wellness CPG sales experience; 5\+ years selling into full\-service lodging or large\-format hospitality accounts. * Proven track record securing multi\-property hotel partnerships or brand\-approved programs. * Existing relationships within major hotel groups, ownership companies, or upscale lifestyle hospitality brands strongly preferred. * At least two multi\-region or national hospitality wins scaled in the last 3–5 years. * Fluency in foodservice operations: procurement structures, REITS, MCOs, GPOs, distributor systems, and property\-level implementation. * Data\-driven seller who sets velocity targets, monitors waste, reads P\&Ls, and protects margin. * Solution\-oriented, proactive problem solver with strong follow\-through. * CRM proficiency (Salesforce or similar) with excellent communication and storytelling skills. * Ability to travel as needed. * Must be legally authorized to work in the United States without restriction. Pressed Juicery, Inc. participates in the E\-Verify program. Please visit https://pressed.com/careers to learn more about the E\-Verify program.