Complex Director of Sales & Marketing

**Job Description** We are currently seeking at Al Jaddaf Rotana Complex \- Al Jaddaf Rotana Suite Hotel, Arabian Park, Edge by Rotana \& Park Apartments, Edge by Rotana for\- Passionate and dynamic Sales \& Marketing professionals who pride themselves on their ability to deliver extraordinary levels of customer service and provide creative solutions to our guests. **Position Summary** The Complex Director of Sales \& Marketing is the commercial leader responsible for driving the hotel’s performance across all revenue\-generating area and lead the hotel’s sales, marketing, PR, digital, loyalty, and distribution strategy. Maintaining a strong collaborative relationship with hotel senior leadership team and Corporate Office to ensure alignment with Rotana’s commercial vision. In conjunction with the General Manager, the Director of Sales \& Marketing plays a pivotal role in shaping strategic direction, achieving overall business goals, and upholding the brand’s integrity, values, standards, and image within the marketplace. The role will demonstrate a profound understanding of the hospitality industry, market trends, and competitive dynamics, and will lead a high\-performing team of professionals in sales, events sales, and marketing communications to achieve exceptional results and exceed customer expectations. **Key Responsibilities** * Strategic Planning * Develop and implement short and long\-term strategic plans aligned with Rotana’s commercial strategy to achieve the hotel’s revenue and profitability targets * Identify and seize business opportunities by conducting market research, analyzing trends, and monitoring competitor activity * Set pricing strategies and sales targets to optimize revenue generation * Actively use Rotana’s sales tools and resources to deepen the understanding of customer patterns and assist in developing relevant products and packages * Develop and implement sales strategies to optimize occupancy and rate across all market segments. * Identify and pursue new business opportunities and build relationships with key clients and industry partners * Monitor and report on sales performance against targets and develop action plans to address any gaps * Monitor and evaluate the effectiveness of marketing initiatives and adjust strategies as needed * Sales Management **Corporate \& Government Account** * Leverage Rotana’s strong corporate network across GCC, Levant, and Africa. * Drive penetration of key UAE/GCC government and semi\-government accounts. **Leisure \& Travel Trade** * Maximize production from regional tour operators, OTAs, and DMCs with a strong focus on GCC feeder markets. * Negotiate tactical leisure packages during seasonal peaks (Eid, summer, school holidays). **MICE \& Groups** * Position the hotel as a preferred destination for corporate meetings, weddings, and social events. * Collaborate with Rotana’s Regional and Global Sales Offices for international MICE business. * Marketing \& Communications * Design and implement a yearly marketing plan tailored to rooms segmentation and food \& beverage, aligning with revenue targets and guest satisfaction metrics. * Implement data\-driven strategies to increase direct bookings and optimize guest engagement throughout the customer journey * Conduct market research and competitive analysis to identify trends and set the hotel apart in the luxury segment * Collaborate with third\-party vendors, travel partners, and luxury brands to expand the hotel’s reach. * Shape and articulate the hotel’s unique brand narrative across all channels\- press releases, social media, digital campaigns, and guest communications. * Plan and execute photoshoots aligned with campaign objectives, including overseeing creative direction, and ensuring all visual assets authentically reflect the brand’s identity and strategic goals. **Rotana Brand Alignment** * Ensure the hotel follows Rotana corporate brand guidelines across all campaigns, visuals, and communication. * Implement Rotana\-driven campaigns (e.g., Rotana Escapes) locally with strong ROI tracking. **Digital Marketing** * Optimize hotel website content and booking engine (via Rotana.com) to increase direct contribution. * Manage PPC, SEO, and paid social campaigns through Rotana’s centralized digital platforms. **Social Media \& Content** * Build local content calendars tailored to UAE/GCC audiences * Articulate the hotel’s unique brand narrative across all channels **Public Relations** * Build, nurture, and leverage strong relationships with local, national, and international media, influencers, and key opinion leaders to secure positive coverage and manage press inquiries with professionalism. * Work with Rotana’s PR agency partners to secure media coverage and influencer collaborations. * Integrate CSR initiatives into the hotel’s communications plan, highlighting sustainability programs, community outreach, charitable partnerships, and employee volunteerism. **F\&B Marketing** * Position the hotel’s restaurants and lounges as destinations for both residents and in\-house guests. * Create tactical promotions with measurable ROI (e.g., brunches, business lunches, seasonal campaigns). * Loyalty \& CRM (Rotana Rewards) * Implement data\-driven strategies to increase direct bookings and optimize guest engagement throughout the customer journey * Increase penetration of Rotana Rewards members across rooms and F\&B. * Monitor guest feedback to improve NPS and loyalty. * Distribution \& Channel Optimization **Direct Contribution** * Increase Rotana.com and mobile app bookings to reduce reliance on OTAs. * Ensure “Book Direct” benefits (discounts, F\&B credits, upgrades) are communicated clearly. **OTA Management** * Maintain rate parity across channels. **GDS \& Corporate RFPs** * Ensure strong presence in GDS channels to support corporate production. * Manage RFP submissions via Lanyon and other platforms in collaboration with Rotana’s Sales Offices. * Continuous Improvement\- * Stay informed about industry trends, best practices, and emerging technologies. * Identify opportunities for process improvement and implement innovative solutions to drive efficiency and enhance the guest experience. * Continuously evaluate the effectiveness of marketing and sales strategies and adjust as needed to achieve business goals. * Leadership * Build, manage, motivate, and empower a high\-performing team to achieve business objectives * Provide clear direction, set expectations, and delegate responsibilities effectively * Foster a collaborative and inclusive work environment that encourages innovation and continuous improvement * Conduct performance evaluations, provide constructive feedback, and support the professional development of team members * Qualifications \& Experience * Bachelor’s degree and above (in Hospitality, Business, or Marketing) * Passion for hospitality industry and customer centric mindset * A minimum of 5\-8 years of experience in sales \& marketing, with at least 2\-3 years in a leadership role * Advance business capability, include strategic thinking and planning, business acumen, leadership management, influence and communication skill, adaptability and resilience * Fluency in English; Arabic is an advantage. **Skills** **Education, Qualifications \& Experiences** You should be holding a bachelor degree in sales with previous relevant work experiences. You must be a computer literate with effective and outstanding communication skills, both verbal and written. **Knowledge \& Competencies** The ideal candidate will be dynamic and a ‘finisher’ with an eye for detail and the ability to drive through solutions. You are having a strong commercial orientation with broad business understanding and skills, equipped with a sharp intellect in order to focus on key issues with an attention to details and accuracy of information while possessing following additional competencies\- Understanding the Business Influencing Outcomes Planning for Business Team Building Valuing Diversity Leading People Adaptability Drive for Results Customer Focus Managing Operations