Channel Sales Manager

**Key Responsibilities** 1. **DIY Channel Development \& Management** * Identify, negotiate, and manage key **DIY retail accounts** across the four Nordic countries, including but not limited to: Clas Ohlson, Bauhaus, Jula, Biltema, Plantagen / Plantasjen, STARK Group (DIY store segment), etc. * Focus on developing stores or regional chains with **annual turnover \>€500K** in garden / tools category, ensuring deep brand penetration in the DIY channel. 1. **Sales Delivery** * Own and exceed aggressive annual sales targets. * Break down targets by country, account, and store level. Monitor sell\-out (POS data) and drive sell\-through via promotions, store staff incentives, and in\-store activities. 1. **Retail \& Shelf Strategy** * Negotiate for **optimal shelf space, demo areas, and trial zones** within DIY retailers. Secure quarterly/annual promotional support. * Co\-develop in\-store marketing plans (POP, product displays, consumer demo days) to increase brand adoption among homeowners and DIY users. 1. **Cross\-functional Coordination** * Work closely with marketing, logistics, and after\-sales teams to ensure seamless support to DIY accounts (orders, returns, technical inquiries). * Organize product training and demo days for DIY store sales staff to improve frontline selling capabilities. **Qualifications** * **5\+ years in channel sales** (OPE, garden machinery, power tools, consumer electronics, or home improvement materials), with **at least 3 years directly handling DIY or home center chains** . * **Proven track record in the Nordic region** – deep understanding of the DIY retail landscape in Norway, Sweden, Finland, and Denmark. Familiar with the buying logic, category management, and store operations of major DIY chains. * **Hands\-on experience with** **Clas Ohlson, Bauhaus, Plantagen / Plantasjen, Jula, Biltema** , or similar DIY retailers. * **Results\-driven** – able to analyze POS, inventory, and turnover data to develop channel improvement plans. * **Language** : * Fluent English (working language). * At least **one** of the following: Swedish, Norwegian, Danish, or Finnish (multiple preferred).