Associate General Manager - Marketing (Home Box)

**ROLE OVERVIEW** We are looking for a high\-impact, business\-driven Head of Marketing to lead Home Box’s next phase of growth and brand evolution. This role requires a leader who has successfully driven brand transformation in a B2C/retail environment, with a strong bias towards digital\-first marketing, performance\-led growth, and omnichannel excellence. **KEY RESPONSIBILITIES** **Brand Strategy \& Customer Experience** * Define and lead Home Box’s brand positioning, architecture, and communication frameworks * Drive brand transformation to make HomeBox modern, relevant, and differentiated in the GCC * Build strong, insight\-led narratives around key life moments (new homes, families, celebrations) * Ensure a consistent and elevated customer experience across all touchpoints — online, in\-store, delivery, and post\-purchase * Partner with retail, VM and Ecom Operation to enhance Customer journeys (discovery → purchase → delivery → service) both Offline and Online **Creative \& Content** * Lead end\-to\-end content strategy and execution across all channels and touchpoints * Drive campaign development from idea, manifesto, and storytelling to final execution * Oversee creation of brand films, digital content, social media (reels, posts, stories), CRM (SMS/WhatsApp), radio, OOH, in\-store creatives, and ecommerce content (PDPs, banners) * Ensure content is platform\-first, insight\-led, and performance\-optimized * Build scalable systems for content planning, production, and distribution with speed and consistency * Work closely with designers, agencies, and internal teams to maintain high creative standards **Trade Marketing \& Omni Growth** * Lead trade marketing strategy to drive store footfall, in\-store conversion, and sell\-through * Plan and execute promotions, in\-store activations, and local store marketing initiatives * Develop focus store action plans to drive traffic and performance in priority locations * Drive omnichannel growth (Click \& Collect, App adoption, cross\-channel shopping behavior) * Manage media planning and budget allocation across digital and offline channels with ROI focus * Build and manage partnerships, tie\-ups, and PR opportunities to enhance reach and brand visibility * Collaborate with VM and retail teams to ensure strong in\-store communication and execution excellence **Customer Value Management (CRM \& Digital Growth)** * Own the customer lifecycle strategy — acquisition, engagement, retention, and reactivation * Lead CRM programs across SMS, WhatsApp, and loyalty initiatives * Drive data\-led marketing, leveraging analytics for segmentation, personalization, and targeting * Focus on key metrics: Churn, Frequency, repeat purchase, conversion rates, and retention * Carry out Voice of Customer research, Brand Audits \& Mystery Shopping from time to time **Campaign Planning \& Calendar Management** * Own the annual marketing calendar, balancing brand\-building and category\-driving campaigns * Plan and execute key campaigns across brand moments, seasonal peaks, and category priorities * Ensure strong alignment between commercial goals, category focus, and campaign storytelling * Drive cross\-functional collaboration with buying, retail, ecommerce, and operations teams * Ensure on\-time, high\-quality execution across all markets and channels **KEY SKILLS \& EXPERIENCE** * 12–15 years of experience in B2C / Retail / Omni marketing * Proven track record in brand transformation and scaling growth through digital\-first marketing * Strong understanding of digital marketing platforms, performance marketing, and ecommerce * Hands\-on experience in trade marketing, store footfall generation, and omnichannel integration * Strong understanding of content ecosystems and multi\-channel storytelling * Commercial acumen with focus on ROI, growth, and profitability * Experience in GCC or similar markets is a strong advantage