Assistant Sales Manager – Distribution Business

**Role Overview** Were looking for a dynamic and result\-oriented **Assistant** / **Sales Manager** to drive distribution\-led growth across assigned markets. This role will focus on expanding channel presence, managing distributor relationships, and achieving sales targets across territories. **Key Responsibilities** * Drive primary and secondary sales through efficient distributor and retailer management * Appoint, onboard, and manage channel partners/distributors * Execute market expansion plans and territory coverage * Lead, train, and motivate a team of field sales representatives * Monitor competition and market trends to identify new growth opportunities * Ensure timely reporting, stock management, and credit control with partners **Key Requirements** * Graduate/MBA with 4 7 years of experience in FMCG/Consumer/Retail distribution * Strong understanding of general trade and channel sales * Excellent negotiation, team management, and relationship\-building skills * Willingness to travel extensively within the region