Assistant Manager - Sales

POSITION OBJECTIVE \- The position is responsible for increasing business revenues * The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction * Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store * Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience * Provide leadership and support to all the employees **Key Responsibility Sales And Profitability** * Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage * Set store sales target to maximize the sales and profitability * Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources * Effective management of the operational costs, reduction in operational costs by automation * Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees * Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times * Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements * Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation * Interpret and make decision on operations and visual standards based on store and client’s needs Employee development: * Identify store training and development needs in conjunction with the Brand General Manager and training department * Formulate a succession plan, in conjunction with the Brand General Manager * Set KPI’s and KRA’s for direct reportees and conduct performance appraisal and feedback * Involve in the selection and recruitment of the operational staff, when required \- Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication * Conduct regional sales and operations meetings on regular basis * Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance * Ensure brand participation in loyalty programme ‘Club Apparel’ * Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management * Monitor store inventory in consultation with Brand General Manager and Brand Managers * Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales * Monitor slow\-moving and out\-dated stock, in consultation with Brand Managers * Ensure stock security measures are effectively managed by Store Managers Store design and projects Management * Involve in the design and layout process of the new store projects * Design a "New Store Schedule' prior to commencement of design process * Provide guidance to concept Architect during the design and implementation process * Conduct regular Project update meetings with the Projects team \- Provide guidance and support to territory during set\-up and merchandising phase Miscellaneous * Ensure enhanced brand visibility and provide inputs for marketing and brand awareness * Handling legal responsibilities related to store management/store opening/planning