Area Sales Manager

**Location: Pan India** **Grade:** Manager **Dept/Division:** Sales **Designation:** Area Sales Manager **Purpose of the Role:** The Area Sales Manager is entrusted with executing the company’s business strategy within a defined territory. This role is accountable for driving topline growth while advancing strategic priorities beyond volume, such as expanding market coverage and strengthening distribution networks. **Qualification \& Experience:** * Qualification: Post Graduation in Sales \& Marketing from Premier Business Schools * Prior Experience: 1\-3 years in Sales \& Distribution roles wherein the member has managed a territory independently **Key Deliverables of the Role:** * **Sales Strategy \& Planning \-** Develop and implement sales strategies tailored to the region’s market dynamics, ensuring alignment with overall business objectives. * **Target Achievement \& Sales Initiatives \-** Lead the team of Territory Sales Officers/Executives to plan and achieve sales targets. Drive key initiatives such as outlet expansion, growth acceleration, and experimentation to unlock new opportunities. * **Distribution System Development \-** Establish and strengthen the distribution network to ensure optimal market coverage and product availability. * **Depot Supply Chain Management \-** Oversee supply chain operations for the depot, ensuring timely and efficient stock movement and inventory management. * **Creative Sales Planning \-** Conceptualize and execute innovative sales activities to boost volume, enhance brand visibility, and expand market reach. * **Team Development \& Coaching \-** Foster the growth and development of the sales team through regular coaching, capability building, and career progression support. * **Execution of Strategic Projects \-** Drive centrally\-led thrust areas and key business projects within the designated geography, ensuring timely and effective execution. **Knowledge, Skills \& Competencies:** * Champion Sales Processes, Enablers and Tools * Execution Excellence * Shape \& Deploy Channel/ GTM Strategy * Be Decisive * Influence to Drive Results * Nurture Talent **Reporting Relationships:** * **Upwards** – Cluster Head * **Downwards** – Territory Sales Officers \& Executives **Other Functional Interfaces:** * **Internal** – Customer Development \& Marketing Manager, Divisional HR Manager, Divisional Supply Chain Manager, Divisional Commercial Manager * **External** – Trade Partners